Sephora Unveils 2024 Accelerate Program Cohort
Sephora has revealed the eight founders selected for its 2024 Accelerate program.
The incubator program, which is in its ninth year and has focused on founders of color since 2020 as part of Sephora’s 15 Percent Pledge commitment, features a six-month curriculum offering mentorship, merchandising support and relationship-building opportunities for participants, who will potentially launch their brands at Sephora.
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The program includes financial readiness, assortment strategy and social media marketing sessions led by founders such as Tatcha’s Vicky Tsai, Briogeo’s Nancy Twine and Tower 28’s Amy Liu.
“Accelerate continues to serve as a vehicle for discovering, cultivating and even launching these amazing brands that represent so many of our clients and the world today, while providing meaningful support for growing brands to continue to succeed well beyond the program’s completion,” said Kristin Odegaard, senior director of merchandising strategy and business development at Sephora in a statement, adding that a record-high 800-plus applications were received this year.
The 2024 Sephora Accelerate cohort includes: Roz Samimi, founder of acne-focused skin care brand Banuskin; Hannah Diop, who founded Issa Rae-backed textured hair care brand Sienna Naturals; Yasmin Zeinab, who introduced her French-inspired body care brand Abi Amé in 2021; influencer Diipa Buller-Khosla, founder of Ayurvedic Indē Wild; Katini Yamaoka, founder of facial oil brand Katini Skin; Harlem Perfume Co. founder Teri Johnson; Denise Vai, founder of soon-to-launch lip care brand, Maed Beauty, and Quani Burnett, who introduced textured hair care brand Soft Rows.
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