Sephora’s First-Ever “Social Darlings” Are a Dream Team of Beauty Bosses: EXCLUSIVE
Previously, only the major beauty companies released buzzy products—L’Oréal, Unilever and Estée Lauder, to name a few. Now, beauty influencers and celebrities with a big enough following can release a brand on their own. It sometimes works well (Huda Kattan) and sometimes doesn’t (Jaclyn Hill). Sephora is banking on those big beauty bloggers with its newest project called Social Darlings. It features 13 social-driven brands and the products you usually double tap on Instagram, all showcased in towers as soon as you walk into the store.
Social Darlings highlights products exclusive to Sephora, including totally new brands to the company. There’s the Violet Voss Best...
