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As this month comes to a close, we're looking back at some of Sephora's best new beauty launches. February boasted a bevvy of lush skincare and makeup products, many from brands that are highly adored by editors and shoppers alike.
Some exciting new launches included top picks from cult-favourite brands like Caudalie and Benefit Cosmetics, as well as innovative new formulas from newcomers like Fenty Skin and Milk Makeup.
To help you navigate the newest launches, we’ve rounded up the best skincare and makeup products at every price point that we were loving this past month.
Best buys under $25
Benefit Cosmetics has always reigned supreme in the brow and mascara game, and their latest launch was a buzzworthy addition to their collection of products. It's an extreme lengthening and lifting mascara, which is powered by magnetic technology to deliver up to 36 hours of wear and 40 percent longer lashes. The lash brush features a magnetically charged core, which works to pull the magnetic, mineral-enriched formula to the tips of the lashes for extreme length and a powerful lift.
SHOP IT: Sephora, from $20
Best buys under $40
New to the market is a clean, highly pigmented liquid eyeliner from Bite Beauty that's billed as being "made by and for control freaks." This precision liner is meant to smoothly glide onto the eyes for easy application and extreme long wear. It even contains passionflower extract to avoid flaking throughout the day.
SHOP IT: Sephora, $33
Glossy lips are once again enjoying a moment in the spotlight, and Milk Makeup's new Electric Glossy Lip Plumper is one high-shine lip gel that gives the illusion of fuller-looking lips. It's hydrating, plumping and moisturizing, with a gel balm formula that comes in six sheer shades for a subtle hint of colour.
SHOP IT: Sephora, $33
One of the newest products in Caudalie's Vinoclean collection is the Moisturizing Toner, which harnesses the power of rose water to tone and mattify the skin. With a 99 per cent natural, alcohol-free, and vegan formula, this toner hydrates and soothes skin, leaving it feeling clean, fresh and softened.
SHOP IT: Sephora, $35
Innisfree, one of Korea’s top beauty brands, finally made its way to Sephora Canada in February, with 28 of its hero products hitting shelves. If you're looking to give them a try, add their Intensive Hydrating Serum with Green Tea Seed to your routine - it's one of the brand's most popular products, with one bottle sold every 10 seconds globally.
SHOP IT: Sephora, $35
Launched this month was a new addition to the Glow Recipe watermelon family: the Pink Dream Body Cream. It's a lightweight body lotion that hydrates and smooths the skin with watermelon seed butter, hibiscus AHA, and hyaluronic acid for hydration.
SHOP IT: Sephora, $37
The latest launch from Charlotte Tilbury already has makeup lovers raving, with a silky formula that combines the hydration of a balm and the pigment of a lipstick. It also contains nourishing ingredients like hyaluronic acid and rich emollients for a glossy finish.
SHOP IT: Sephora, $39
Best buys under $60
Targeting dark circles, fine lines and puffiness, this two-in-one eye cream and concealing primer transforms tired-looking eyes by covering puffiness and under-eye circles. It contains horse chestnut, a flowering tree that aims to reduce the look of puffiness; hyaluronic acid for hydration and green tea, an antioxidant to help defend against environmental stressors.
SHOP IT: Sephora, $42
Fresh's new no-rinse cleanser has already earned a 4.5 star rating on Sephora's website thanks to its one-step cleansing treatment that removes makeup, impurities and refines the look of pores. It also feeds the skin’s microbiome with prebiotic inulin to keep skin balanced, and improves the look of dullness and dehydration.
SHOP IT: Sephora, $58
Best buys over $60
Guerlain's L’Essentiel High Perfection foundation is made with a 96 percent naturally derived formula, blending ingredients that allow the skin to breathe while preserving natural hydration and protecting it from daily external aggressors. Available in a range of 30 shades, it offers a natural matte finish with full coverage that lasts for up to 24 hours.
SHOP IT: Sephora, $69
Best buys over $70
Oribe's new Gold Lust collection is built to restore hair to its youthful state. The Nourishing Hair Oil is a light, multi-use oil that absorbs quickly, adding shine, hydration and silkiness without weighing hair down.
SHOP IT: Sephora, $70
This extremely hydrating and conditioning hair mask helps repair blonde hair that's been damaged from lightening treatments. The formula includes hyaluronic acid and edelweiss-in-oil as to provide strength and moisture for soft, shiny, blonde hair.
SHOP IT: Sephora, $72
This nourishing and replenishing face mask provides extreme hydration to chronically dry skin. it contains mango seed butter, shea butter and a blend of mimosa, sunflower, and jojoba oils to provide powerful hydrating benefits. It also includes linoleic acid, a fatty acid that locks in moisture for a soft and supple look.
SHOP IT: Sephora, $92