Self-care superstars: These 10 affordable indulgences are top sellers on Amazon

We all want to live our best lives, but sometimes it can feel like an uphill battle. Stress can lead to self-sabotaging habits disguised as creature comforts (we’re looking at you, pint of Ben & Jerry’s!), when what we really need is something nourishing.

In the era of self-care, we’re learning that embracing little luxuries and healthy habits is what it takes to keep our physical and mental health on point. And right now, this kind of maintenance is more important than ever.

Amazon is brimming with self-care pick-me-ups, from must-have massagers to cult-status creams and bestselling bedding. We pinpointed 10 of the site’s top-rated goodies. They’re are all budget-friendly — many are even on sale – but when it comes to how good they make you feel, they’re priceless.

LV LAVINSO

Lavinso Foot Peel Mask

$14$16

Save $2 with coupon

A magical formula that can slough away the dead skin on your feet and repair cracked heels.

Save $2 with coupon

$14 at Amazon

Show your calloused feet some tenderness with this foot mask that uses gentle, plant-based ingredients to peel away layers of dry, cracked skin, restoring the baby-soft skin beneath. It might be just a tad gross to watch your tootsies molt like a snake, but the process is completely safe and pain-free. More than 17,000 five-star reviewers are head over heels for this at-home spa treatment.

This product is better than an expensive pedicure!" wrote an enthusiastic shopper. "It completely removes all the dryness, callouses, and roughness from your feet. I just got an $85 pedicure hoping it would soften my feet...no luck. This product will make your feet so soft!"

LilyAna Naturals

LilyAna Naturals Retinol Cream

$19$30Save $11

Infused with retinol, aloe, hyaluronic acid, vitamin E, green tea, shea butter and jojoba oil, this wildly popular anti-aging cream works to firm and smooth skin, reduce the appearance of fine lines and wrinkles and even out your skin tone at the same time.

$19 at Amazon

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$33 at CVS Pharmacy$23 at Target

Restore youthful elasticity to your face and neck with Lilyana Naturals’ nourishing, cult-favorite retinol cream. It’s packed with dermatologists’ most-recommended anti-aging ingredients, such as hyaluronic acid, vitamin E, shea butter and, of course, retinol, so you know it’s the real deal.

“After two months of use (missing a day here and there) I can clearly see fine lines on my forehead and around my mouth and eyes are softened, and some are just gone,” wrote one of over 26,000 five-star fans. “I put it on at night, only because I work in the sun and need SPF for my day cream. I also apply this to my bust and neck. Don’t laugh; it is the best cream I have ever used and it really makes a difference.”

BEDELITE

Bedelite Satin Pillowcases

$6$9Save $3

People rave about how this satin pillowcase doesn't absorb oil from your face, while its sleek softness protects your hair from breakage while you're sleeping.

$6 at Amazon

Amazon’s No. 1 bestselling satin pillowcase is a secret anti-aging beauty weapon that works while you sleep! The shiny, ultra-silky fabric is low-friction, so it minimizes hair breakage, tangles and frizz. The gentle textile also protects your face from those annoying sleep lines that can turn into deep wrinkles over time.

"My hair was badly broken and had some very thin spots in the back," shared one of over 16,000 happy shoppers. "Since I've started using these pillowcases, my hair has started to lengthen in the back and the thin spots are gone. I'm amazed! I'll never be without them!"

Nekteck

Nekteck Shiatsu Neck and Back Massager

$50

Do your neck and shoulders a solid with this personalized deep-tissue massager. It also features heat to help relax your muscles while working out kinks.

$50 at Amazon

This massager is an shopper favorite with over 38,000 five-star ratings. Give yourself a shiatsu massage from the comfort of your couch with this groovy gadget that lets you adjust intensity and speed and uses eight deep-kneading nodes to work out your tension and soothe your aching muscles.The ergonomic massager can be used practically anywhere on your body, including your neck, shoulders, legs and back.

“Due to my job as an EMT and a nurse, this item has been incredibly useful and helpful with bad days from working,” wrote an aah-mazed reviewer. “Once you get it in the right area, it works wonders and definitely helps with sore muscles and pains.”

Lagunamoon

Lagunamoon Essential Oils Set

$10

Given their power to transform your skin-care routine, these oils are essential in more ways than one. 

$10 at Amazon

Dial up the pampering with this mega-popular aromatherapy kit. How popular? This six-pack of essential oils has more than 90,000 perfect five-star ratings. No wonder; they're an indulgent treat used in a diffuser, vaporizer, or bath. You can even dilute them with water and spritz your linens with fragrances of lavender, lemongrass, eucalyptus and more.

“I am usually stressed out, and these have helped me so much,” wrote a reviewer. “I have a hard time falling asleep at night, and the lavender oil helps me fall asleep and stay asleep.”

VieBeauti

VieBeauti Teeth Whitening Pen

$17$20

Save $3 with coupon

This pen is free of the chemicals that hurt your gums in other products, and reviewers say it works instantly.

Save $3 with coupon

$17 at Amazon

Your smile should be radiant like the sun — but not the color of it! This top-selling whitening pen is ideal for brightening sensitive teeth without any pain. It’s a cheaper alternative to in-office dental whitening — and it’s just as effective at removing wine, coffee and tea stains, according to its legions of fans.

"This worked better than a visit to my dentist!" raved one of the 23,000-plus reviewers who gave the pens a five-star review. "I like everything about this whitener. Easy to use, comes in threes so I can travel with one, and results are better than I had hoped!!

HEETA

Heeta Hair Shampoo Brush with Soft Silicone Scalp Massager

$8$11Save $3

Made with soft silicone bristles, this brush lathers up your shampoo while giving you an at-home scalp massage. It stimulates circulation in your scalp with every wash, and its ergonomic design means it fits perfectly in your hands.

$8 at Amazon

The mega-popular Heeta Hair Shampoo Brush is made of soft, high-quality silicone to deep-clean your hair and scalp, ridding your locks of dirt and residue from everyday pollution and product buildup. This handy-dandy shower accessory works for all hair types, wet or dry. (You may even want to get extras for your pets!)

If you're a scalp skeptic, don't fret. As one of more than 100,000 five-star reviewers reported, "I immediately loved how soft the bristles are when applied to my scalp, and that it didn’t tangle my hair. It’s so much better than using your hands or fingernails when lathering your shampoo up. After my first wash, I didn’t see any buildup. My hair was clean and fresh and surprisingly smooth!"

WonderSleep

WonderSleep Dream Rite Shredded Memory Foam Pillow

$33

This pillow is entirely customizable, thanks to its easily removable shredded foam filling. The hypoallergenic cover is dust mite-resistant (it’s also safe to toss in the wash), and it stays puffy — even after countless nights and naps.

$33 at Amazon

Sound sleep is one of the best gifts you can give yourself, improving everything from your mood to your blood pressure. Keeping your spine aligned and your neck supported is important for warding off aches and pains, too. This memory foam pillow is a dream come true — it’s comfy and breathable, so it helps you keep your cool all night.

“I've tried roughly every pillow in the book...but this one takes the proverbial cake,” reported a rested customer. “I've been sleeping on this about a week now and I've not woken up with a single headache, no neck pain, no back pain, no sweaty head....it's been outstanding.”

TruSkin Naturals

TruSkin Vitamin C Serum

$36$39Save $3

Designed to minimize the appearance of wrinkles and dark spots, this formula contains vitamin C, hyaluronic acid, vitamin E, witch hazel and jojoba oil.

$36 at Amazon

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$39 at Target$39 at Vitacost

This potion has fountain-of-youth ingredients like hyaluronic acid and vitamin C, so it effectively banishes wrinkles and dark spots with consistent use. More than 90,000 five-star reviewers are agog with what they see in the mirror.

“My search for an amazing serum is finally over. I just purchased my third bottle and I am hooked!,” they wrote. “My skin looks flawless and I have been getting so many compliments about how great I look. My skin glows as if I just walked out of a spa treatment. A little goes a long way; the bottle usually lasts me about three and a half months.”

MZOO

Mzoo Sleep Eye Mask

$23$29Save $6

Memory foam with 3D contoured cups for your eyes block out any light that might keep you awake. The adjustable elastic band keeps the mask in place all night long. 

$23 at Amazon

If you really want to do your body good, get a good night's sleep. If even the slightest bit of light disrupts your eight-hour slumber, nearly 70,000 shoppers get behind this sleep mask to block out the light.

"I am a midnight shift nurse, and I find it incredibly difficult to sleep if it is not pitch-black," wrote a now-happy sleeper. "I have tried blackout curtains, blinds, even heavy blankets over the curtains and blinds. Yet, light still gets in through them. Other sleep masks allow light in and just plain fall off when I change positions, thus waking me up. However, this mask allows absolutely no light in! I sleep much better! I sleep deeply in the middle of the day!"

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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