How Selena Gomez's Hairstylist Created Each of Her 'Love On' Music Video Looks

When Selena Gomez releases a new song, it's practically inevitable that the accompanying music video will go just as viral — particularly when it comes to the looks that appear throughout.

Though Gomez has made a name for herself in the cosmetics industry over the last four years with her brand Rare Beauty, her beauty legacy goes far beyond self-care-inspired makeup. Her barrette-adorned bob in 2018's "Back To You", long blonde braid in 2019's "Look At Her Now" and voluminous, brushed-out Carrie Bradshaw-esque curls in 2011's "Love You Like A Love Song" have all contributed to an impressive track record when it comes to her hairstyles — many of which were created by Marissa Marino.

Marino, a celebrity hairstylist who has worked with Gomez since 2014, is building upon her and Gomez's roster of stellar hair moments with the singer's music video for her new song "Love On." In the Paris-set video, Gomez wears a series of playfully glamorous outfits, each complemented by their own charming hair look.

"I honestly couldn't remember how many [styles] we did. I tried to count them through the video," Marino tells Fashionista. This is understandable, given that the entire project was filmed in a single day. The hairstylist estimates that she created eight different looks within that single-day shoot time.

The very long day began with a simple side-swept short style with flipped-out ends. "We started there so that it would be easy to transition into other things, like not have too much product or too much styling," says Marino. "Then, we could kind of build off of that."

Though side parts are re-entering the beauty mainstream currently, Marino says the decision to steer clear of a standard middle part was not a trend-based choice: "The overall vibe was very '60s and Parisian. [The side part] was kind of an homage to that era."

For the second look of the day, Marino altered Gomez's hair only slightly, adding loose curls to the ends of the singer's already formed lob to peek out from under a blue rose-topped fascinator hat. The accessory matches the baby-blue Oscar de la Renta lace dress Gomez wears.

Erin Walsh, Gomez's stylist, relied on a variety of hats to spruce up that starting style. After Marino straightened Gomez's hair for another Oscar de la Renta dress (this time a feather-embroidered cocktail style), they added an ostrich feather wide-brimmed hat by Gigi Burris Millinery.

Eventually, it was time to move on from the shoot's initial hairstyle: Marino brought pre-styled hairpieces onto set to add length to Gomez's short hair. "It was a very planned-out vision... I pulled her own hair fully back and then clipped the pieces on top," Marino explains.

Paired with a rainbow crochet-knit dress by — you guessed it — Oscar de la Renta, Marino and Walsh added a thick black headband to the ensemble. "The headband was always in the mix to be one of the looks. We just didn't know which one it would be," the hairstylist says. "But with that colorful dress, it seemed to really fit with that vibe. It was also kind of a way to hide the hair [extensions]."

Though each style throughout the music video steals each scene's respective spotlight, there's one look in particular that Marino — and fans — favor the most: a half-up, half-down ponytail adorned by a white bow with its excess ribbon framing Gomez's face.

"That was really about following [Gomez's] bone structure," Marino says. She explains that with any ponytail, she likes to "follow the line of the cheekbone" and continue the line by pulling the hair in the same direction. "That's usually the best way to enhance someone's feature and make them look really snatched."

The balletcore-inspired look didn't originally call for a bow, but with a little on-the-fly creativity, Walsh crafted the accoutrement out of ribbon she had. "I think [Walsh] actually made the bow and then I put a little clip on it," Marino recalls. "I loved that whole outfit — that was definitely my favorite."

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Finally, after a long day of shooting, it was time for a final scene — the one that, ironically, opens the video. "We were short on time, but we wanted to change the look somehow in some way," Marino says. After taking out the layers of extensions Gomez had been wearing, Marino added back some curls and popped on clip-in bangs she had pre-cut. "I was like, 'How do you feel about this?' She was like, 'Great, let's do it' [...] Her stylist had a bow, so we tried it, and we really liked it with the outfit."

With so many looks in such a short period of time, keeping Gomez's hair looking fresh and preventing any product buildup throughout the day was critical to the success of each 'do. "A buildable hairspray that you could brush out and wouldn't get flaky were key," Marino continues. "And a leave-in conditioner and detangler that would kind of help reset the hair [for each look]."

Though eight hairstyles in one day might not be realistic for the average person, that certainly won't stop admirers of Marino's work and fans of Gomez's, well...everything, from attempting at least some of these fabulous looks themselves.

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