You Need To See MONSE's Dog-Centered Campaign
Fashion, charity AND puppies? For its pre-fall 2019 campaign, MONSE is blending its love of animals and style by partnering with six animal shelters (Animal Haven, Best Friends Animal Society, Bideawee, Rescue City, Rescue Dogs Rock, and Social Tees) in the tri-state area to help promote the adoption and fostering of dogs.
MONSE also recruited Disney to appropriately incorporate one of the most famous dogs ever, Mickey Mouse's sidekick Pluto, into the collection. The stylish campaign images feature 35 adorable pups from local shelters who are each looking for a loyal home, and dog lovers everywhere may not be able to resist.
For MONSE, the integration of the furry friends was a narual fit. "Dogs are family at MONSE, and are often seen running around the office,” says Laura Kim and Fernando Garcia, who founded the brand in 2015. “We knew we wanted our Pre-Fall collection to benefit this cause, so this was the perfect opportunity to highlight Pluto, who is a loveable dog just like many of the ones featured in our campaign."
While the pre-fall collection won't be available until May 2019, a selection of 10 pieces from the collection (for both dogs and humans) will be available to shop on MONSE.com. 100% of proceeds from sales of the selected items will be distributed among the six shelters.
MONSE is also making additional donations to each of the charities including contributions on behalf of the campaign's models, Cat McNeil, Lameka Fox, and McKenna Hellam, who volunteered their time for this special project.
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