You Have To See John Hardy's Powerful Ad Campaign
In celebration of International Women’s Day, our favorite brands stepped up and celebrated: by selling unique products, engaging in important conversations, and releasing special campaigns, all celebrating the undeniable power of women, especially in the fashion industry.
John Hardy may be a brand with the name of a man, but it’s a jewelry with the vision of a powerful woman: Hollie Bonneville Barden, a graduate from Central Saint Martins in London who has skyrocketed to success after landing the position of creative director at just 30 years-old.
RELATED: John Hardy's New Campaign Will Give You Goosebumps
"The woman who wears John Hardy is bold,” Bonneville Barden told InStyle over email. “She’s not afraid to layer our pieces and she appreciates the philosophy of wearing jewelry to express herself, celebrate an achievement or bolster courage. Now, more than ever, we felt it was important to celebrate the feminine icons who are building their legends on their own terms - using their platforms to affect social change.”
To do this, the brand tapped 15 women including supermodels/activists Adwoa Aboah, Ebonee Davis, Gabrielle Richardson, Gia Seo, Pari Ehsan, Lyn Slater, and Lola Langusta and other female activists to star in a special campaign, all wearing the brand’s iconic Naga, a Balinese symbol of protection and eternal love.
“The Naga Dragon is a symbol of strength and protection in Balinese folklore,” she says. “This season, I reinterpreted the Naga, inspired by the raw power present in nature.”
In support of International Women’s Day and these women’s amazing causes, John Hardy donated a portion of sales that occured at their boutiques on March 8th to five organizations including Gurls Talk, Adwoa Aboah’s social campaign for body positivity and mental health, Girls Who Code, working to close the gender gap in technology, She Should Run, a nonpartisan group encouraging women to run for office, WE DO, a support group for women’s rights and environmental justice and Summer Search, summer programs, mentorship, and college prep for low-income high-school students.
“Building on the dynamic, pioneering legacy of founders John & Cynthia Hardy—the idea of building and sustaining community has been fundamental to the brand since its inception,” Bonneville Barden says. “The Balinese really believe in a philosophy of being interconnected, so there is a lot more thought behind one’s action. This notion of community, and elevating others, is intrinsic in everything we do. These women are passionate about strengthening their communities, so it was natural for us to forge bonds through a common cause.”
