After a bizarre social media blackout, Taylor Swift is here with a new album — Reputation, released November 10 — and a shirt that’s spawning weird conspiracy theories.
The drama began on Friday when Swift’s social media accounts — Instagram, Tumblr, Facebook, Twitter — suddenly and inexplicably disappeared, making fans question whether the event was a tech error or a publicity stunt.
A few days later, Swift began posting strange silent videos of a slithering snake, which many attributed to her clash with Kim Kardashian last July. For those unaware, Swift had objected to Kanye West calling her out in a track called “Famous” without her approval and in response, Kardashian released a recording of the two singers agreeing on the lyric, then tweeted a reference to “National Snake Day,” which many interpreted as a dig at Swift.
Wait it's legit National Snake Day?!?!?They have holidays for everybody, I mean everything these days!
— Kim Kardashian West (@KimKardashian) July 17, 2016
Finally, on Friday, Swift posted a message to her channels that read “First single out tomorrow night,” along with a black-and-white album cover for Reputation, featuring a vampy-looking Swift wearing black lipstick, slicked-back hair, a chain choker, and an off-the-shoulder top that’s been ripped and patched over. The backdrop is a collage of newspaper clippings with headlines bearing the singer’s name.
Now, the shirt: Fans are pointing to it as a metaphor for her high-profile romances, her curated image, and her public spats with fellow celebs, including West.
Did Taylor try and shade Kanye with a FONT?! pic.twitter.com/8PKLVjQ5A3
— Sam Stryker (@sbstryker) August 23, 2017
so taylor swift is rebranding herself as an Affliction shirt? pic.twitter.com/YfdmFQprpV
— Jessica Blankenship (@blanketboat) August 23, 2017
— Taylor Alizon Swift (@SayBeybilish) August 23, 2017
It is so hilariously Taylor Swift to have an artfully ripped and re-stitched hole in your shirt
— Pixie Casey (@pixie_casey) August 23, 2017
— Matt Chylak (@chychychy) August 23, 2017
— Zainub Amir (@zainubamir) August 23, 2017
Carrie Bradshaw's newspaper dress knew all along… pic.twitter.com/OGt3dpi9Cs
— Jarett Wieselman (@JarettSays) August 23, 2017
The shirt could also be symbolic of her ongoing style evolution from a curly-haired country singer with iridescent lipstick to a mega pop star with a signature red lip and platinum blonde hair. Her latest look — especially on the heels of her victorious court trial — may be a sign that Swift is here to slay the future.
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