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On Prime Day, Amazon is the reigning champion of dot-com-dom with a sea of virtual customers swimming to its site to score big-ticket items on the cheap. But, let it be known that the digital jungle’s retail rivals don’t take the 48-hours of sale domination lying down: Walmart just served a deal rebuttal with its Prime-Day-adjacent The Big Save.On top of its competitive price cuts that rival its Amazonian adversary, the big-box stalwart is also becoming an increasingly favored destination for affordable fashion finds, homewares, premium electronics, and beauty essentials. We combed through Walmart’s inventory to find the best bets from its marquee of markdowns — which, feistily, started on Sunday and run through October 15, eclipsing Prime Day by several days. Now that’s what we call a counter-sale.At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.63% Off Revlon One-Step Volumizer Hair Dryer & Hot Air BrushRevlon One-Step Volumizer Hair Dryer and Hot Air Brush, Black, $, available at Walmart28% Off Dyson V8 Refurbished Animal+ Cordless VacuumDyson V8 Animal+ Cordless Vacuum, $, available at Walmart25% Off Smoko Sushi Ambient Light (Walmart Exclusive)Smoko Sushi Ambient Light (Walmart Exclusive), $, available at Walmart40% Off Levi’s 501 Original Fit JeansLevi's 501 Original Fit Jeans, $, available at Walmart33% Off Hunter Original Tall Rain BootsHunter Original Tall Rain Boots, $, available at Walmart13% Off Time & Tru Millennium Skinny Side-Zip PantTime and Tru Millennium Skinny Side-Zip Pant, $, available at Walmart33% Off Beats By Dr. Dre Solo Pro Wireless HeadphonesBeats by Dr. Dre Solo Pro Wireless Noise Cancelling On-Ear Headphones, $, available at Walmart26% Off Time & Tru Walmart Pool Slide SandalsTime and Tru Walmart Pool Slide Sandal, $, available at Walmart42% Off Peter Thomas Roth Water Drench MoisturizerPeter Thomas Roth Water Drench Hyaluronic Cloud Cream Hydrating Face Mois, $, available at Walmart66% Off Burberry Classic Eau De Parfum SprayBurberry Classic Eau De Parfum Spray, $, available at Walmart13% Off Dwell Home Apartment SofaDwell Home Apartment Upholstered Sofa, $, available at Walmart28% Off Tramontina 18-Piece Nonstick Cookware SetTramontina Primaware 18 Piece Non-stick Cookware Set, $, available at Walmart39% Off Feathers Fleece Leggings (2-Pack)Feathers Fleece Leggings (2-Pack), $, available at Walmart40% Off Circus By Sam Edelman Gretchen Hiking BootCircus by Sam Edelman Gretchen Shearling Hiker Boot, $, available at Walmart32% Off Scoop Printed Maxi Shirt DressScoop Printed Maxi Shirt Dress, $, available at Walmart11% Off Keurig K-Cup Coffee MakerKeurig Single Serve K-Cup Coffee Maker, $, available at Walmart40% Off Champion Powerblend Graphic CrewChampion Powerblend Graphic Crew, $, available at Walmart59% Off Simply Be Plus Size Peplum Hem ShirtSimply Be Plus Size Peplum Hem Shirt, $, available at Walmart17% Off National Presto Industries Dorothy Rapid Cold Brew Coffee MakerNational Presto Industries Dorothy Rapid Cold Brew Coffee Maker, $, available at Walmart18% Off Sauder Open Shelf DeskSauder Open Shelf Desk, $, available at Walmart43% Off Better Homes and Gardens Matilda BarstoolBetter Homes & Gardens Matilda Backless Bar Stool, $, available at Walmart44% Off ionVac Robot VacuumIonVac Robot Vacuum, $, available at Walmart37% Off Pureology Hydrate Shampoo & Conditioner SetPureology Hydrate Shampoo And Conditioner Set, 8.5 Oz., $, available at Walmart37% Off Instax Mini 9 Camera, Film, and Accessories BundleFujifilm Instax Mini 9 Camera, Film, and Accessories Bundle, $, available at Walmart21% Off BaBylissPRO Nano Titanium 2000W Ionic Hair DryerBaBylissPRO Nano Titanium 2000W Ionic Hair Dryer, $, available at Walmart57% off Wide-Leg Crop JeansTime and Tru Wide Leg Cropped Jeans, $, available at WalmartCircus by Sam Edelman Darielle Chelsea BootCircus by Sam Edelman Darielle Chelsea Boot, $, available at Walmart26% Off Sofia Vergara Rosa Curvy Ankle JeanSofia Jeans by Sofia Vergara Rosa Curvy Ankle Jean, $, available at Walmart50% Off JBL Xtreme Portable Wireless SpeakerJBL Xtreme Portable Wireless Speaker (Black), $, available at Walmart29% Off OFM Mesh Back Office ChairOFM Mesh Back Office Chair, $, available at Walmart46% Off Modern Sleep Ventilated Gel Memory Foam MattressModern Sleep Ventilated Gel Memory Foam Mattress, $, available at Walmart36% Off Kitchenaid Artisan Series 5 Quart Tilt-Head Stand Mixer KitchenAid Artisan Series 5 Quart Tilt-Head Stand Mixer, $, available at Walmart20% Off LR Home Geometric Throw PillowLr Home Geometric Throw Pillow, $, available at Walmart37% Off Black + Decker Compact Garment SteamerBlack + Decker Compact Garment Steamer, $, available at Walmart35% Off Como Blue Faux Sherpa Colorblock PulloverComo Blu Colorblock Faux Sherpa Pullover, $, available at Walmart34% Off Portland By Portland BootPORTLAND by Portland Boot Company Faux Fur Trim Chelsea Boot, $, available at Walmart25% Off Hello Bello Lavender Hand Sanitizer Spray 4-PackHello Bello Hand Sanitizer Spray, Lavender, 4oz, 4-count, $, available at Walmart33% Off Nintendo Mario Tennis AcesNintendo of America Mario Tennis Aces, $, available at WalmartLike what you see? 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Prime Day may be done and dusted, but the holiday sale season is just getting started. One that you shouldn't miss out on? Fenty Beauty's highly-anticipated Friends & Family event, which is taking place October 16-19.Here's the deal: For three days only, you can score 25% off (plus free shipping) on almost every single item from Rihanna's beauty brainchild. Plus, you can get an extra 10% off your cart by entering promo code EXTRA10 at checkout. The only things you won't get a discount on? Items from her charitable foundation, plus the freshly-dropped Fenty Skin goodies. Aside from those, it's all fair game: Cushy lip glosses, hydrating foundations, fierce eyeliners, and so much more are all eligible for major savings. (And if you have more cash to flex, don't miss out on their hiding-in-plain-sight value sets, aka bundles of better-together beauty items that really get you the most bang for your buck.) Want some sale inspiration? Click through the following slides to get the shopping juices flowing.At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission. Fenty Beauty Gloss Bomb Universal Lip Luminizer, $, available at Fenty BeautyFenty Beauty Pro Filt'r Hydrating Longwear Foundation, $, available at Fenty BeautyFenty Beauty Pro Filt'r Instant Retouch Primer, $, available at Fenty BeautyFenty Beauty Killawatt Freestyle Highlighter, $, available at Fenty BeautyFenty Beauty Cheeks Out Freestyle Cream Blush, $, available at Fenty BeautyFenty Beauty Flyliner Longwear Liquid Eyeliner, $, available at Fenty BeautyFenty Beauty Full Frontal Volume, Lift & Curl Mascara, $, available at Fenty BeautyFenty Beauty Pro Filt'r Soft Matte Longwear Foundation, $, available at Fenty BeautyFenty Beauty Snap Shadows Mix & Match Eyeshadow Palette, $, available at Fenty BeautyFenty Beauty Custom Match Stix Trio ($75 Value), $, available at Fenty BeautyFenty Beauty Stunna Boss Nudes Longwear Fluid Lip Color Trio, $, available at Fenty BeautyLike what you see? How about some more R29 goodness, right here?
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There's been a wave of international influence on the U.S. beauty market in the last few years. From K-beauty skin care to French-girl makeup, brands from all over the world have been popping up in our favorite stores, consuming our Instagram feeds, and inspiring new beauty trends. As unique beauty communities get more attention in the beauty aisle, we're seeing an uptick in brands owned by Latinx men and women, too.The Latinx community prides itself in having a strong connection to la belleza. It has given birth to some of the most talented makeup and hair artists and created some of the best beauty hacks. But before now, the Latinx consumer hasn't been fully represented in the beauty space — whether it be in foundation shades or curly hair products — which is why entrepreneurs took it upon themselves to create new brands that speak directly to their specific needs and culture.Now, the Latinx consumer is finally getting some much-needed time in the spotlight. From curly hair products to eyeshadow palettes, these are the Latinx-owned beauty brands you should support right now.At Refinery29, we’re here to help you navigate this overwhelming world of stuff. All of our market picks are independently selected and curated by the editorial team. If you buy something we link to on our site, Refinery29 may earn commission.Pinkness Co. When Farah Vargas was laid off from her corporate job in 2017, the blogger seized the opportunity to launch her own business and founded lifestyle brand Pinkness Co. The Dominican-American entrepreneur debuted with an organic face oil that's become a best-selling product for the brand, and has earned the praises of celebrities like Adrienne Bailon. Pinkness Forever Flawless Beauty Oil, $, available at PinknessLights LacquerJust eight months after announcing the closure of KL Polish, her nail-polish line that launched in 2016, YouTuber Kathleen Fuentes — a.k.a KathleenLights — returned with an entirely new line called Lights Lacquer in 2019. The vlogger, who has more than 4 million subscribers, aimed to have a larger stake in her business after sharing ownership in the last company. Now, under her vision, Lights Lacquer has several different collections, including the latest lineup of romantic hues.Lights Lacquer Venus, $, available at Lights LacquerHoney Baby NaturalsWhen Aisha Ceballos-Crump felt like her six-figure job wasn't fulfilling her mentally, the Puerto Rican entrepreneur took all of her savings and 401k and put it towards launching a skin and hair-care line inspired by her grandmother's use of honey. The brand, Honey Baby Naturals, features an array of products that can be found at several mass retailers, including Target and Sally Beauty.Honey Baby Naturals Hold It Honey Styling Gel, $, available at Honey Baby NaturalsBomba CurlsWhen Lulu Cordero created Bomba Curls, she was inspired by the oils used in Dominican culture, like coffee seed oil and black cumin seed oil. Both of these ingredients can be found in the inaugural product, a multipurpose oil that can be used on the hair for growth and hydration or on the body for moisture and glow. Bomba Curls Dominican Forbidden Oil, $, available at Bomba CurlsBrujita SkincareAs an esthetician with over a decade of experience, Leah Guerrero had the perfect segue into creating her line of skin-care products. The Brujita collection includes products like body lotions and facial scrubs, with ingredients sourced from Mexican mercados (markets). Some of the products are also scented with ethically-sourced Palo Santo from Ecuador.Brujita Skincare Crema N•8, $, available at Brujita SkincareGolden Dream BeautyYdelays Rodriguez started her YouTube channel to keep up with her family in Venezuela. Now, she has over 800k subscribers, and she's using her beauty expertise to launch her own line of silk false eyelashes. Some of the products from Golden Dream Beauty have Spanish-language names, like Divina and Dama, but more importantly, these falsies are vegan and cruelty-free. Golden Dream Beauty Dama, $, available at Golden Dream BeautyBotánika BeautyYears after dreaming up a natural-hair line, vlogger Ada Rojas made her dreams a reality. With a name inspired by botánicas, the apothecaries in Latinx communities, Botánika features an array of products, from a defining curl cream to a protein treatment, all under $12.Botanika Beauty The Stimulator, $, available at Botanika BeautyMelt Cosmetics Indie brand Melt Cosmetics might be new to the Sephora roster as of last year, but they've been making noise in the industry for quite some time. Back in 2012, cofounders Lora Arellano-Tovar and Dana Bomar, who met while working the beauty counters at Nordstrom, set out to create products that they felt were missing from the makeup aisles. They went on to build just that, with sell-out eyeshadows and Día de los Muertos-inspired highlighters.Melt Cosmetics Amor Eterno Illuminacion Highlighter, $, available at SephoraLuna Magic BeautyFounded by Dominican-American sisters Mabel and Shaira Frias, Luna Magic celebrates Latin culture with vibrant colors and Spanish-language shade names. The brand's first collection — which is fittingly called Uno (meaning "first" in Spanish) — includes false eyelashes, a highly-pigmented eyeshadow palette, and bold liquid lipsticks.Luna Magic Beauty Uno Matte Liquid Lipstick - Gostosa, $, available at Luna Magic BeautyShaina B. CosmeticsInspired by her hometown of Miami and its multicultural energy, Shaina created a cosmetics line with vibrant colors, as seen in the pigments and packaging. She also used her experience in doing her own makeup to create pro tools such as brushes and application sponges that she felt was missing from the market.Shaina B. Cosmetics Miami Palette - Blush and Highlight, $, available at Shaina B CosmeticsAlamar CosmeticsCuban-born makeup artist Gabriela Trujillo wants her followers to remember that "there are beauty and inspiration in your very own roots." And Trujillo's roots are front and center in the tropical influence (vibrant colors, palm leaves...) and Spanish product names. She even named her company, Alamar, after the Cuban neighborhood where she grew up. Whether nude lip liners or face palettes, the brand offers a variety of products that promise to work for every skin tone.Alamar Cosmetics DesNUDEas Lip Gloss - Dulce, $, available at Alamar CosmeticsBelle en Argent Christina Kelmon had two priorities when creating her makeup line: luxury and safe ingredients. That's exactly what the Latina entrepreneur delivered with her beauty brand Belle en Argent, which pairs clean and cruelty-free products with art-meets-deco packaging. She didn't stop there; a portion of the brand's sales goes to The BEAMuse Project, a program "committed to the advancement of women who write, photograph, film, act, direct, and produce."Belle en Argent Doing It All Auteur Matte Lip Color, $, available at Belle en ArgentReina RebeldeReina Rebelde is a makeup line inspired by the telenovelas Regina Merson watched growing up in Mexico. Everything about the line touches back to her culture, from the rose-covered packaging to the vibrant colors and the product names. The brand's lip colors, eyeshadow palettes, and eyeliners are currently sold at Target. If you are having trouble deciding what product to pick, go with the eyeliner shade Bonita Bandera (a cobalt blue) — proceeds from every sale go to UNIDOS, Disaster Relief & Recovery Program to Support Puerto Rico.Reina Rebelde Rebel Eye Definer Liquid, $, available at TargetMia Del MarMia Del Mar is a brand that aims to change the "lack of authentic representation for Latinas in the American beauty mainstream," according to the brand website. The brand has cultivated an active community on Instagram with empowering, fun, and culturally relevant content. Diana Briceno started the company with just one product, a night cream, and has now expanded into more skin care and makeup.Mia Del Mar Novelera Eyeshadow Palette, $, available at AmazonAraceli BeautyMakeup brand Araceli Beauty was the brainchild of licensed cosmetologist Araceli Ledesma, who wanted to bring her Hispanic heritage to the beauty market at an affordable price. Ledsema launched her company on Mexican Independence Day (September 16) with an array of products in colorful packaging. The collection includes everything from an eye palette, brushes, and false eyelashes.Araceli Beauty Azteca Eyes Eyeshadow Palette, $, available at Araceli BeautyVive CosmeticsAs beauty lovers, Joanna Rosario and Leslie Valdivia never felt like they saw themselves in the products they were purchasing, and so they came together to create Vive Cosmetics, a brand that's centered around "Beauty con cultura" (Beauty with culture)."I have never felt truly represented by any brand out there. This brand is made by Latina women for our Latinx community," says Rosario on the brand website. Where the Latina influence shines is in the product names, like this highlighter duo with shades Reina and Diosa.Vive Cosmetics Luz & Glow Highlighter Duo, $, available at Vive CosmeticsOrlando Pita PlayCuban celebrity hairstylist Orlando Pita, who has been in the industry for decades, has always been passionate about diversity and natural textures. That's why it only made sense for him to create an inclusive line when bringing a hair collection to life. His award-winning product line — that has everything from conditioning masks, leave-in concentrates, and tinted dry shampoos — was made with many different hair types in mind.Orlando Pita Argan Oil Glossing Shampoo, $, available at Orlando Pita PlayRizos CurlsAfter learning to embrace her curls, Julissa Prado set out to find hair products that were inclusive of all hair textures, from transitioning to coils. When she couldn't find what she was looking for, she set her mind to creating her own brand. That's how Rizos Curls was born. The line — which is now sold at Walmart — has detangling sprays, defining creams, shampoo, and conditioners. On top of all that, she's created a community for curly girls on Instagram with more than 100k followers.Rizos Curls Curls Refresh & Detangle Spray, $, available at WalmartSigma BeautySigma Beauty, famed for its bestselling makeup brushes, was founded by Brazilian natives Simone Xavier and Rene Xavier Filho in 2009 after they discovered that there was an untapped space in the market. With their backgrounds in science and engineering, the two set out to create innovative makeup brushes that were better quality at a better price. Their brushes became the first-ever waterproof makeup brushes in the industry and have remained a popular brand among beauty enthusiasts for over a decade. Sigma Beauty F10 Powder/Blush Brush, $, available at Sigma BeautyOvertAfter struggling with skin-care issues growing up, including acne and hyperpigmentation, Giselle Chirinos — who was born in Lima, Perú — felt inspired to start a skin-care company with products that made people feel good about themselves. The line offers a collection of serums formulated with sustainably sourced ingredients, including this hydrating formula that has aloe vera and other plant-based ingredients. OVERT The Hydrator, $, available at OVERTSkinergy BeautyPriscilla Jiminian grew tired of experimenting with different products that never ended up being effective for her skin. That's when she took matters into her own hands and created potent skin-care products that tackle a wide range of concerns. Within the brand, customers can find dark-spot correcting creams to skin-balancing toners in luxe, minimalist packaging.Skinergy Beauty Dark Spot Correcting Cream, $, available at Skinergy BeautyArtist Couture After having to mix four or five different highlighters to get the impact or look that he wanted when doing his makeup, Angel Merino felt inspired to create his own brand. "I felt like there were so many things lacking in my makeup kit, and I knew I needed to fill that void," says the Latino founder. After raising the money himself to launch Artist Couture, the products were met with immediate success (selling out at pre-sale) and are now available on Sephora shelves. Artist Couture Caliente Palette, $, available at Artist CoutureShocks of LoveYou can take a perfumer out of Colombia but you can't take Colombia out of the perfumer. Perfumer-aromatherapist Juan Felipe, who resides in Brooklyn, worked with his family in his home country of Colombia to launch a line of 100% sustainably-sourced, non-toxic fragrances. Each scent was created with conscious efforts, from formulating it without alcohol to using 100% plant-distilled ingredients. Shocks of Love sweet on you, $, available at Shocks of LoveSanara SkincareAfter realizing that there was an untapped market for skin-care formulas that incorporated tried-and-true botanicals that her ancestors used, Rebekah Jasso Jensen turned her dining room into a test lab. The result? Sanara Skincare, a plant-based skin-care line that uses indigenous Latin American ingredients like cupuaçu seed butter and bamboo fibers. Jasso Jenson, who has psoriasis, made sure every formula was designed to work for those with skin sensitivities. Sanara Skincare Cupuaçu Seed Body Butter with Aloe & Vitamin E, $, available at Sanara SkincareWildland Organics After living in an eco-conscious tiny house in Topanga, California for two years followed by nine months on the road in a van, Marisa Quintanilla Griffeth wanted to take her new bond with nature to another level. So, with her husband, she founded a line of eco-conscious, mindful hair- and body-care products. Whether you're in front of your bathroom mirror or living out of a van like Quintanilla Griffeth, these multi-use products were made for anyone wanting a simpler routine with oils that could be used on the hair, face, and hands. Wildland Organics Daily Ritual Oil - Sun Sage, $, available at Wildland OrganicsJdez BeautyYouTuber Jackie Hernandez has always wanted to provide her audience with a bicultural experience by creating content in English and Spanish. Now, her inclusive, empowering platform features a beloved product line. From the heart designs to the fun names, you'll feel the same positive vibes Hernandez brings to her platforms in all of her products. Jdez Beauty Simply Blush - Totally Peachy, $, available at Jdez BeautyElla's Eve CosmeticsDominican sisters Melissa and Lissa Polanco fell in love with makeup while watching YouTube tutorials. But in absorbing all that content, they realized that many of the brands used in these videos were not Latinx-owned. That's when they decided to launch their own cosmetics brand that now features a variety of matte liquid lipsticks and an eyeshadow palette.Ella's Eve Cosmetics Valentina | Velvet Posh Liquid Lips, $, available at Ella's Eve CosmeticsBianca de la Garza BeautyFormer talk show host Bianca de la Garza knows a lot about makeup and skin care (thanks to hours sitting in a makeup chair before going on air). That knowledge inspired her to start her own beauty brand called Bianca de la Garza Beauty. She began with an illuminating serum and recently expanded her line with an eye cream, neck cream, and lip care product.BDG Beauty In Glo We Trust Illuminating Serum-Golden, $, available at BDG BeautyLike what you see? How about some more R29 goodness, right here?8 Latina Beauty Hacks That Everyone Should KnowHow Natural Hair Became My Life's Work How Red Lipstick Became A Power Move For Latinas
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Forget Home Depot’s skeleton, we are all about this enormous animatronic spider now. While Halloween will look a little different this year, it’s great to see that the houses in East Aurora, N.Y. are still going above and beyond with their decorations. One house in particular caught the eyes of 10 million TikTok users. The house, which already frankly looks like a haunted house, is covered from roof to lawn with a spider web and a giant spider-like monstrosity crawls down it — legs moving and everything. It’s even creepier to watch at night. In terms of how large the creature is, the only information given on TikTok is a comment from the East Aurora TikTok account saying: “It’s big!”. According to WKBW Buffalo, the owner of the house started building the set in May. “I thought Halloween wasn’t going to be the same and I felt if there was ever a time that we needed something other to look at it was now,” David Moomaw, the homeowner, told the outlet
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