Saks Fifth Avenue Launches Holiday Campaign With The Obama Foundation's Girls Opportunity Alliance
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The holidays are officially underway and Saks Fifth Avenue is kicking off the season, resuming their annual holiday display and light show, with a very special guest. Last night, the luxury retailer welcomed former First Lady Michelle Obama to announce their partnership with the Obama Foundation's Girls Opportunity Alliance, and their festive display and ten story theatrical light show.
Crowds gathered at the iconic Fifth Avenue flagship to hear Girls Opportunity Alliance founder Michelle Obama speak to the organization's mission: to empower adolescent girls around the world through education, allowing them to achieve their full potential and transform their families, communities, and countries. Saks Fifth Avenue's partnership with Girls Opportunity Alliance includes a $1 million donation to the Obama Foundation in support of G.O.A., as well as a curated multi-vendor merchandise selection, holiday window displays (naturally), a Saks career shadowing opportunity for three young women from the Girls Opportunity Alliance community from Girls Inc., and a dedicated digital campaign throughout the holiday season.
The former First Lady spoke to the impact of this new partnership this holiday season saying “this contribution to the Girls Opportunity Alliance will help these girls to reach their full potential—and that’s especially important as the pandemic continues to threaten their education, which would set us all back in the years and decades ahead. I’m excited to see the impact of this wonderful gift from Saks and how it can help support the work of the Girls Opportunity Alliance around the world.”
The aforementioned curated merchandise collection features products across men's and women's ready-to-wear, accessories, kids, home, and beauty items from participating designers, which include Bond No. 9, Brandon Blackwood, Christopher John Rogers, Fear of God, Jason Wu, NEST New York, Oscar de la Renta, Phillip Lim, Posh Peanut, and Sergio Hudson, among others. The best part: 100% of this collection’s net proceeds from online sales on saks.com and at participating Saks Fifth Avenue stores will be donated to The Obama Foundation in support of the Girls Opportunity Alliance.
“The holiday season is an important time for Saks to connect with our customers in a meaningful way through unique and memorable experiences,” said Marc Metrick, CEO of Saks, in a statement via press release. “This year, we are proud to support the Girls OpportunityAlliance and to champion the program’s mission to empower adolescent girls around the world through education. Our support of the Girls Opportunity Alliance is the perfect way to capture the joy of this time of year and we look forward to sharing this innovative, one-of-a-kind campaign with our customers across all Saks Fifth Avenue channels.”
To catch the unveiling of the Saks Fifth Avenue holiday display unveiling, Michelle Obama's appearance, and a performance by the Young People's Chorus of New York City, tune into a streaming of the event presented by Mastercard on Saks Live at 7 p.m. EST on Tuesday, November 23.
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