Rosie Huntington-Whiteley Is Launching Her Own Beauty Brand, Rose Inc.
Rosie Huntington-Whiteley is joining the ranks of Rihanna (and KKW and Cindy Crawford and Ryan Seacrest) with her very own beauty brand. The model and actor took to Instagram on Monday to announce her eponymous beauty company named Rose Inc. She also shared a new Instagram account for the brand, with a photo collage that features her own flawless makeup and the simple tagline: "Beauty from the Insider out." With years of backstage and editorial makeup experience, Huntington-Whiteley is definitely an insider; thankfully, she's decided to share her knowledge with the rest of us.
The announcement took up nine slots on the supermodel's coveted Instagram grid. Her beauty look — baby pink blush and matching soft pink lipstick — hints at a bright, springy color palette for the brand's first launch. With a name like Rose Inc., we're already predicting plenty of pink. A photo on the brand's website shows Huntington-Whiteley with soft pink, creamy-looking eye shadow and natural-looking brows. (Please, beauty gods, tell us she's created a brow pencil for redheads.)
The supermodel already has a beauty line, Rosie for Autograph, sold at British department store Marks & Spencer. The brand has a cult following among Huntington-Whiteley's fans, but with one flaw: It hasn't yet been available in the U.S.
Fans are hoping that Rose Inc. will be available overseas, so admirers around the globe can get her supermodel glow. Let's not get ahead of ourselves just yet, but keep in mind that Rosie for Autograph also sells swimsuits, lingerie, and PJs. Like her peers, Huntington-Whiteley is a businesswoman, and Rosie Inc. may be her attempt at starting her own lifestyle empire. As one fan commented on Instagram, "[That's] gonna be epic."
There are very few official details available at this point, but in the meantime, fans can sign up on the brand's new website to "skip to the front of the line" and receive updates and information about the launch.
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