A Rosé and Sparkling Wine Truck Is Coming to Improve Your Summer
Summer has almost arrived, and with it every oenophile's favorite pastime-al fresco sipping. And while the season is sure to offer plenty of opportunities for garden parties, poolside cocktail hours, and of course porching, if you live in the Northeast, getting your recommended daily allotment of rosé just got easier. Behold: the magical new rosé and bubbly wine truck.
Imagined as a "wine garden on wheels," the new 90+ Cellars Rosé & Bubbly truck will be bringing multiple iterations of the summer's ubiquitous pink drink to towns all over New England and New York this season. But drinks are only part of the appeal. In addition to being stocked with a range of bottled and canned rosé and sparkling wines, the truck will also be accompanied by picnic tables, lawn games, and cafe lights to really embrace the "rosé all day" ambience.
"The new generation of wine drinkers wants a fun wine tasting and drinking experience," said Terry Lozoff, vice president of marketing at Latitude Beverage, which owns 90+ Cellars and the canned wine brand Lila Wines, and also runs the Rosé on Water cruise series. "The traditional wine tasting room doesn't always connect with today's younger wine consumer. Our truck offers an interactive experience, so people can enjoy and discover great wines in an approachable setting."
The truck will make its inaugural stop on June 1 in Cambridge, Massachusetts at the Cambridge Arts and River Festival. The truck will be popping up all over the region, from Massachusetts to New York, until October. (Check out the full schedule of appearances here.) For those who can't make it to the East Coast, the truck will also make a showing at A Taste of Colorado in Denver over Labor Day weekend.
('You Might Also Like',)
