The Rock and Under Armour Drop New Gear for Veteran's Day
Dwayne 'The Rock' Johnson's partnership with Under Armour continues with a new line of their Project Rock branded workout gear today - and once again, the drop will be used to honor the U.S. armed forces, this time to commemorate Veteran's Day.
This time around, Johnson's signature Project Rock 1 sneaker - which debuted on Memorial Day in a patriotic red, white and blue colorway - and wireless training headphones are getting a military-style makeover.
Dubbed the 11.11.11 Collection (since Veteran's Day commemorates the end of World War I's Armistice on the eleventh hour of November 11, 1918), this capsule contains his two aforementioned popular styles as well as other performance apparel including joggers, tees, and fleeces in an olive, black, and grey camouflage colorway.
Accessories round out the collection, including a camo backpack duffel and camo water bottle canteen, both re-worked from a release earlier this year. Basically, everything you need to train in the gym is all here, minus all the heavy equipment.
While the line marks another opportunity for Johnson's fans to get a sh0t at the fast-selling Rock-branded gear, this new collaboration's timing provides an opportunity to do some good. Proceeds from the release will support a veteran service organization called Team Rubicon, which enlists the help of skilled combat veterans to aid in disaster response. The company didn't specify an exact breakdown of the expected donation, but specified in a press release that the money will be "used to help the victims of Hurricane Florence and Hurricane Michael," particularly in Florida.
The complete 11.11.11 Collection is available now at UnderArmour.com.
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