Robert Kraft Says He’ll Never Sell the New England Patriots, Worth an Estimated $6.7 Billion

Tori Latham
·2 min read
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The New England Patriots are one of the NFL’s most valuable teams, worth an estimated $6.7 billion, according to Sportico. But that doesn’t mean they’ll go up for sale anytime soon.

Robert Kraft, the Patriots’ owner, says that he’s completely uninterested in unloading the team, Bloomberg reported on Wednesday. In fact, he’s hoping that his family will maintain control of the Patriots for a good while longer.

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“Never in my lifetime will we sell this team, and I hope my children keep it going as well because it’s such a unique asset,” Kraft told Bloomberg. “After my family, I’m very passionate about this team, more than anything else.”

The billionaire CEO and chairman of the Kraft Group bought the Patriots back in 1994 for just $172 million. A longtime fan of football, he wasn’t able to play in high school because practice and games conflicted with the Jewish Sabbath. But he played at Columbia College on a full academic scholarship, before attending Harvard Business School and getting involved in his family’s paper and packaging company.

Since he took control of the Patriots, the team has become one of the most storied dynasties in the league, in large part thanks to the leadership of Tom Brady. The quarterback led the Pats to six Super Bowl titles over his 20 seasons with the team, before he decamped for the Tampa Bay Buccaneers. (Without Brady, the Patriots have started the 2023 football season 1–4, and recent reports suggest that Kraft is allegedly open to firing coach Bill Belichick if that record doesn’t improve.)

Football’s popularity in America makes it a pretty good investment, with prices for teams skyrocketing: The Washington Commanders, for example, sold for $6 billion earlier this year. Bloomberg suggested that the Patriots, a much more successful team, could fetch a price of $10 billion or more. Even still, Kraft is committed to keeping the reins in Boston.

Considering that the 82-year-old businessman is worth a whopping $8.2 billion, according to the Bloomberg Billionaires Index, it seems like he’ll do just fine without the extra influx of cash a sale would bring.

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