Ritz Is Launching the Ritziest Ritz Cracker Ever

This limited-edition release ups the ante.

When it comes to a good snacking cracker, no one does it better than Ritz. Between its buttery smooth flavor and its perfectly scalloped edges, these are the crackers we go to when we need a good crunch with or without any additional accompaniments. Just ask Hoda Kotb and Selena Gomez. Plus, these crackers can really amp up a dish.

Now, the tasty cracker brand is bringing us a new flavor that will surely highlight the taste we already know and love to the fullest.

Ritz Is Releasing a New Limited-Edition Buttery-er Flavored Cracker

Ritz is releasing its brand new Buttery-er Flavored Crackers this month for a limited time. The new flavored crackers are said to be “infused with extra buttery-er flavor” to help make snacking feel a little more indulgent.

The brand also partnered with renowned jewelry designer Greg Yüna for a special collab that coincides with the new flavor launch. The two created a 24-karat solid gold bar that resembles a stick of butter and is valued at a whopping $100,000. However, fans don’t necessarily need to shell out all that cash to get his gold bar, but instead can enter a contest to try and win it.

“The Ritz brand has become synonymous with golden buttery flavor,” said Mayte Killeen, Ritz Senior Brand Manager. “With the new limited-edition Buttery-er Crackers we’re taking it to the next level for our buttery-flavor loving fans by offering one lucky winner the ultimate prize of a 24-karat gold bar in the shape of a traditional stick of butter, all in homage to the extra buttery flavor they know and love.”

Beginning April 29, you can nab a box or three of these limited-edition Ritz Buttery-er Crackers for about $4.29 at retailers nationwide. Suppose you want to try your luck on winning the golden butter stick. In that case, you have from May 1 to May 20 to create and post a TikTok video showcasing your love for the new flavor. Be sure to tag @theritzcrackersofficial and include the hashtags #livebutteryer and #RITZcontest.

Read the original article on All Recipes.