Ritz Is Facing A Lawsuit Over False Advertising Of ‘Real Cheese’ Filling Of Their Crackers: It’s ‘Not Cheese’
In a world where consumers increasingly demand transparency and truth in advertising, the food industry is under scrutiny. Mondelez Global LLC, the maker of Ritz Bits Cracker Sandwiches, has recently found itself in the midst of a class action lawsuit alleging false advertising regarding the composition of the snack’s “real cheese” filling.
The lawsuit, filed by plaintiff Joseph Fischetti, states that Ritz Bits Cracker Sandwiches are misleadingly marketed as containing real cheese when, in reality, the primary ingredient of the “cheese” filling is not cheese. Rather, the ingredient list reveals that the “cheesy” filling is predominantly made up of whey and sugar before cheddar cheese. This revelation has sparked complaints from consumers who feel they have been deceived by false advertising.
Mondelez Global LLC Sued For False Advertising Of Ritz Bits
At the heart of the matter is the definition of "real cheese." The lawsuit argues that whey, a byproduct of cheese production, cannot rightfully be classified as "real cheese" due to its lack of essential components found in genuine cheese, such as milkfat, vitamins, and minerals. By labeling the box with "real cheese" and prominently featuring images of cheddar cheese wedges on the packaging, Mondelez Global is deceiving customers, Fischetti believes.
Processed snacks come with enough health risks; Fischetti's dissatisfaction stems from the belief that he, and others like him, were misled into purchasing Ritz Bits Crackers under the false pretense of receiving the nutritional benefits of real cheese. This deception not only undermines consumer trust but also has financial ramifications, as Fischetti claims he paid more for the product than he would have if he had not believed it contained real cheese.
The lawsuit, filed on behalf of Fischetti and other New York residents who purchased Ritz Bits Crackers within the statute of limitations, alleges violations of New York business law that prohibit unfair and deceptive practices in consumer transactions. Spencer Sheehan of Sheehan & Associates PC is representing Fischetti.
In addition to this lawsuit, the fast food industry is frequently under scrutiny due to allegedly deceptive advertising regarding the size of meals.
As the Ritz Bitz case unfolds in the U.S. District Court for the Eastern District of New York, it serves as a reminder of the importance of honesty and integrity in product marketing, and the potential consequences of failing to uphold these principles. And for consumers, it's certainly a reminder to take a look at the ingredients list.
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