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We called it way back in 2019: Rihanna is finally launching Fenty's first fragrance. Fenty Eau de Parfum, $120, dropped on August 10 on FentyBeauty.com—and immediately sold out. But don't worry, you can click the link above or below to get notified of when it's coming back.
“That's the thing I love the most: it's an experience, it's a memory, encapsulated into a fragrance," says Rihanna about the perfume. "One smell, you'll never forget it." She traveled to Grasse, France, where she worked with LVMH Master Perfumer Jacques Cavallier Belletru to create the sexy and warm scent. The notes are magnolia, musk, tangerine, blueberry, Bulgarian rose absolute, geranium, and patchouli. Unlike so many other celebrity scents, Fenty's fragrance doesn't smell sticky-sweet or overtly floral. It's a bold, elevated, sensual scent.
The fragrance is housed in an amber-brown glass bottle that was designed to fit perfectly in Rihanna's palm. "I wanted a rich color that really represented all genders from across all walks of life. Brown is my favorite color. Brown is who I am. Brown is what I come from. If I'm going to make a fragrance that represents me, even the body language of the bottle needs to marry that," she says.
This isn't the first venture into fragrance for the superstar, though it is the first for Fenty. Rihanna had a collection of 11 perfumes with fragrance house Parlux, the first of which was released in 2010. Fans might recall some of the most popular scents: Nude, Reb'l Fleur, and Riri. She even had a cologne called Rogue Man.
It's no surprise that the Fenty Eau de Parfum is a massive hit. That's because Rihanna is notorious for smelling delicious. A Twitter thread in 2019 pieced together all the times other celebrities like Jennifer Lawrence and Nick Jonas have mentioned Rihanna's scent.
So what does Rihanna smell like? These days, probably Fenty perfume. But as first reported by Stylecaster, Rihanna's friend @StylishGent filmed a video with Rihanna back in 2016 in which he spills that she's wearing By Kilian Love, Don't Be Shy. Rihanna is seen in the background of the video looking totally annoyed that he's telling the world her signature scent.
As a refresher, Rihanna first launched Fenty Beauty back in 2017 and, thanks to her commitment to inclusivity and innovative formulas, it was a massive success. She followed it up with Fenty Skin in 2020, and is now building out her next brand: Fenty Parfum. Fenty Hair is rumored to be following next.
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