Rihanna’s New Fenty Beauty Concealer Gives Your Skin Hydration & Coverage — Get It Now at Ulta
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There’s nothing Rihanna can’t do. When she released Fenty Beauty with the iconic Pro Filt’r foundation in 2017, it changed the beauty industry forever. And now she’s back with another game-changing complexion product that you’ll definitely want to have in your makeup bag — and skincare routine. Today, the most-loved beauty brand launched its new We’re Even Hydrating Longwear Concealer, and it’s now available at Ulta.
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Dubbed “We’re Even,” this new concealer is designed to “get even” with your skincare regimen since it’s made with skin-loving ingredients. It’s formulated with Sodium Hyaluronate, a compound extracted from hyaluronic acid that hydrates and conditions skin, and Persian Silk Tea Tree Extract, which helps reduce signs of tired eyes and covers dark circles. It’s also made with the brand’s signature Prickly Pear Cactus Extract that helps attract and lock in moisture.
We're Even Hydrating Longwear Concealer
$30
“Why settle for one thing when your concealer can do it all for you?” The Grammy-award-winning artist mentioned in a statement. “We’re Even gives you more than what you’re used to — it gives you good-for-you ingredients that hydrate, depuff, and brighten while also giving you that natural-finish coverage that lasts all day.”
This is a great face product for someone with dry or combination skin or just looking for a more natural skin-like finish look. It’s almost like a serum within a concealer, so it can cut out an extra product you use when you do a full face of makeup. Since it’s a longwear formula, it offers up to 12 hours of hydration and continues to improve your skin over time with more use. And, of course, It’s all the things — transfer and waterproof, doesn’t crease, and can withstand sweat and humidity.
The new concealer is available in 50 shades that correlate to the same shades as the Pro Filt’r Instant Retouch Concealer and Pro Filt’r Soft Matte Liquid Foundation. So, as long as you know your shade in those, you should be good. But if you don’t, the brand recommends finding your shade family — Light, Light-Medium, Medium, Medium-Deep, or Deep — and then your undertone — warm, neutral, or cool. You can buy the new We’re Even Hydration Longwear Concealer for $30 at Ulta.com.
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