Rihanna Confirmed Fenty Skin Is Coming Soon in British Vogue Cover Story
Rihanna has done many things, from creating billion-dollar beauty powerhouse Fenty Beauty to redefining the runway with her lingerie company, Savage Fenty. But the one thing she hasn’t done? Grace the cover of a magazine in a durag — that is, until now. Yesterday's release of her May British Vogue cover marks the first time in history a durag has graced the cover of the magazine. On the cover, shot by Steven Klein and styled by Edward Enninful, she wears a Stephen Jones Millery on not one, but two special covers. "This potent symbol of Black life – of self-preservation, resistance + authenticity has an imp. place in pop culture, it is rarely viewed through the prism of high fashion. Yet here we have the most aspirational + beautiful durag," said Enninful of the cover.
Some on Twitter, including fashion historian Shelby Ivey Christie, pointed out how the hairstyle Rihanna wears for the shot was inspired by African tribes, even pointing out resemblance to a style worn by women in Madagascar.
While everyone awaits music, the singer has been flawlessly breaking all the barriers in the fashion and beauty industry. From her LVMH brand Fenty, Savage Fenty, and Fenty Beauty, she is giving the industry a run for their money. Rihanna admits it is a “disappointment that [Fenty Beauty] is groundbreaking right now.” The “Fenty Effect” catapulted a shift in the beauty industry and had brands shaking to create more inclusive products for black women. “I’m shocked by people saying, ‘Oh my god, what made you think of making makeup for black girls?’ I’m like, ‘What? You thought this was like, a marketing strategy? Like I’m a genius?’ It’s shocking most of the time,” she told British Vogue.
But what’s coming next is something the Navy has been speculating about for a few years: a skin-care brand. She confirmed to British Vogue that Fenty Skin is up next, but she’s taking her time with it because she wants it to be perfect. “Skin care, it’s the truth. It either works or it doesn’t. There’s nowhere to hide.” While she’s super hands-on with each brand, we can see why she is taking her time. So hands-on that she even admits to writing all the copy for Fenty Beauty products, so when you see product names like “Cognac Candy,” that’s all Rih. “I do have a huge team, but I just don’t necessarily think their tone is mine. I’d feel like a fraud selling something that I can’t stand by.”
“I refuse to release anything that is not up to par with my quality level,” Rihanna says on perfecting her latest venture, her LVMH brand Fenty, where she is the first black woman to lead a luxury house. Her first collection was an ode to the Black Is Beautiful movement, with models photographed in Harlem on Marcus Garvey Day in front of a “Buy Black” poster. She says, “Being the first black woman to lead a luxury house, especially under LVMH, it was a huge deal to see him just encourage people to buy black.” If there’s one thing we know about Rihanna these days, it’s that she’s about her business, and she’s going to bring her culture along with her.
She continues to have her foot on our neck and creates her own lane across the board. You can read the full cover story here.emphasized text
Originally Appeared on Teen Vogue
