Richerette by Richie Rich to Show at Art Basel
Over the last three months, famous ‘90s club kid and designer Richie Rich has been debuting the latest iteration of his early 2000s brand Heatherette (then cofounded with Traver Rains), now called Richerette (or “Heatherette for the TikTok generation,” the brand noted), at New York and Los Angeles fashion weeks. Now he’s taking the Richerette show on the road to debut an extension of his latest collections with Art Hearts Fashion during Miami’s Art Basel.
“I had a line called Heatherette, and now it’s called Richerette. I think it’s still the DNA that I’ve always had… it’s still the same pop culture, fun, glitter,” Rich told WWD, pointing out new fashions — plush toy handbags, DIY-spirited button-covered hats, bright street style hoodies, etc. — that are set to debut. “I look at it like a pop star’s concert tour, so some of the pieces that were in LAFW and NYFW, I add to them and style them up differently.”
More from WWD
EXCLUSIVE: Peer-to-peer Clothing Rental Company Pickle Opens First Store
Istituto Marangoni Boosts Metaverse Presence With AI-Powered Fashion Show, Interactive Labs
The Richerette show for Rich’s “Boom: Disco, Pop, Fun!” collection was described to be a “fashion party presentation” and is scheduled to take place on the roof, surrounding the pool (and potentially “in the pool,” Rich noted) of the Dream Hotel South Beach on Saturday night. In addition, Art Hearts Fashion is hosting a midday swim and resortwear party at Miami’s new floating experiential venue The Vessel; the Richerette collection, among others, will be exhibited.
At least 12 of the 25 looks slated to hit the runway will be new styles that play into Rich’s signature Y2K revival, such as “Disco Pop Fun” merch T-shirts, street-style hoodies, “high-end hand-stitched prom dresses,” and the brand’s revival of swimwear (harking back to his early 2000s show in Miami with Pamela Anderson during his Heatherette days). Also, Rich noted he’s hoping to present new takes on his former Hello Kitty and Heatherette collaboration.
Following the show, the brand plans to launch the collection for sale on its e-commerce, with prices ranging from $69.99 for T-shirts to $1,450 for the arty prom dresses.
“To me, fashion is like music: it makes people happy and drives you to have fun. Any interview I’ve ever had asking, ‘What’s your inspiration,’ my answer is ‘Fun,’” Rich said, adding this particular collection was inspired by “disco pop fun – like a fun lollipop that you suck on while dancing and listening to music. It’s a simple concept, but that’s what it is, and I think the world needs that.”
Best of WWD
