Rhode Is Venturing Into an Entirely New Skin-Care Category

Hailey Bieber's much-celebrated skin-care brand Rhode is branching out into an entirely new product category — of course, it's still very much aligned with the existing range of food-inspired skin- and lip-glazing formulas. On Wednesday, Rhode unveiled Pineapple Refresh Cleanser, the brand's first face wash.

The gold-colored formula incorporates hydrating ingredients like glycerin and hyaluronic acid, as well as polyglutamic acid to lock in moisture, green tea extract to soothe skin and pineapple enzyme to gently exfoliate (and give the product its name). It will officially launch on Rhode's website on Jan. 25 and retail for $28.

To accompany the launch, Bieber tapped a handful of model friends — Candice Swanepoel, Ajok Daing and Bianca Blakeney — to appear in a tropical-themed campaign. Get a first look at the cleanser and the accompanying imagery ahead.

Rhode Pineapple Refresh Cleanser, $28

Photo: Cameron Hammond/Courtesy of Rhode

Candice Swanepoel and Hailey Bieber for Rhode. Photo: Cameron Hammond/Courtesy of Rhode

Ajok Daing for Rhode. Photo: Cameron Hammond/Courtesy of Rhode

Bianca Blakeney for Rhode. Photo: Cameron Hammond/Courtesy of Rhode

Please note: Occasionally, we use affiliate links on our site. In no way does this affect our editorial decision-making.

Want the latest fashion industry news first? Sign up for our daily newsletter.