Retail Intel: JW Anderson’s First Flagship Store in London Has Two Distinct Personalities + More
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March 13, 2020: JW Anderson has announced the opening of its first flagship store in London’s Soho neighborhood. The British fashion label’s new 1,300-square-foot, two-story home, which occupies two addresses on the corner of Brewer and Wardour streets, is located in an originally Victorian building, featuring distinct facade treatments and interiors. On the Wardour Street side, a light and airy exhibition-like atmosphere with high ceilings, bright floors and modular shelving — a space to showcase special collaborations and projects from the brand. The Brewer Street side, on the other hand, is modeled with faux wood veneer on the walls and furniture, while the cabinets come with interior pops of color, brass trimmings and subtle JWA anchor logo details. “Ever since I moved to London from Northern Ireland, I have been in love with Soho,” founder and creative director Jonathan Anderson said in a statement. “There is an incredible energy in the area. It feels quintessentially London to me.”
March 7, 2020: High-end resale clothing and footwear boutique The Laboratory opened its first California store in the heart of Los Angeles. The new outpost adds to its current storefronts in Oklahoma City and Dallas. The store offers new and used streetwear styles, including rare sneakers like DJ Khaled x Jordan 3 “We The Best.” At the grand opening on Cahuenga Boulevard, the shop celebrated with children from the Boys & Girls Club Hollywood and footwear gifts courtesy of Nike-owned Converse.
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March 6, 2020: British designer brand Sophia Webster has opened a pop-up shop in the Bicester Village designer outlet center in Oxfordshire, outside of London. It’s the third pop-up for the brand, following two pop-up stores in New York and one in London that opened prior to the company’s permanent location on Mount Street. “Following our successful collaboration with the British Fashion Council at Bicester Village in the second half of last year, we feel Bicester Village provides a unique opportunity to engage with both international and domestic clients who are not familiar with our brick-and-mortar concepts,” said CEO Bobby Stockley. “We’re excited to be sitting alongside an abundance of brands that we greatly admire. Our direct-to-consumer business is experiencing strong growth, but with the trend being so biased to online, the opportunity to meet such a diverse audience fact-to-face is really valuable for us to learn from.” The company is offering a minimum 33% discount off recommended retail-price merchandise sold at the store.
March 5, 2020: Cole Haan is opening its first Grandshøp in the United States, situated at the newly expanded Westfield Valley Fair shopping mall in San Jose, Calif. The new store, which spans 940 square feet, spotlights the brand’s Zerøgrand collection in a tech-enabled space, featuring near-field communication that allows shoppers to make purchases by tapping their phones at checkout terminals, among other abilities. “This first Grandshøp was designed for the young, extraordinary pioneers of Silicon Valley, whose lives reflect their personal and professional passions and who work to disrupt the status quo,” CMO and GM of business development David Maddocks said in a statement.
March 5, 2020: Bloomingdale’s opened a three-floor, 150,000 square-foot department store today in a new wing of the Westfield Valley Fair mall in San Jose, Calif. Located in the heart of Silicon Valley, the outpost is the brand’s 11th store in California and 35th full-line department store. Other shops in the new Westfield Valley Fair wing include Jimmy Choo, Urban Outfitters, Fabletics and Anthropologie.
March 4, 2020: Primark is expanding its U.S. footprint. The retailer announced that it is opening its 10th U.S. store on March 19, at the American Dream mall in East Rutherford, N.J. The new location will include 42,200 square feet of space across one floor. It will feature men’s, women’s and children’s apparel, footwear and accessories, as well as beauty and home goods. This is Primark’s second outpost in New Jersey and its 378th store worldwide.
Below, see the big retail moves of February.
Feb. 25, 2020: Paris-based fashion and music label Maison Kitsuné has debuted its first pop-up store in Los Angeles. The 600-square-foot shop was designed by co-creative director Masaya Kuroki and features walls painted in stark white, with industrial metallic brass panels, raw flooring and ochre tones in reference to the brand’s signature fox-patch color palette. Open through July, the shop will also host experiential events, including community-driven events and the brand’s Sunset Series, with drinks and DJ performances every second Thursday of the month.
Feb. 24, 2020: PacSun has announced the opening of two landmark stores on either side of the United States, with one outpost in downtown Los Angeles and the other in New York’s SoHo neighborhood. The L.A. space, which has 5,000 square feet, recently opened, and the 8,000-square-foot SoHo outpost will open on March 19. “While the evolving retail environment dictates [that] many brands reduce the number of their physical locations, it is equally … important for PacSun to invest in new physical spaces to give our customers the experiences that they want from the brand,” PacSun president Alfred Chang said in a press release.
Feb. 20, 2020: Zadig & Voltaire is reopening the doors to its Sunset Boulevard boutique on Feb. 22. The Los Angeles location, the oldest in the Parisian brand’s store fleet in the United States, has been closed for a month as it undergoes renovation. The new open floor plan features oversize LED-framed windows to brighten the space as well as a lounge area with furniture designed by North America head of creative Ryan Gendron.
Feb. 19, 2020: P448 is opening its first store in Milan. The Italian luxury sneaker label has announced the debut of its boutique in the Brera district, housing the P448 women’s and men’s collections as well as accessories. The store is designed in an avant-garde way, radiating a blue glow and boasting neon art in an urban and industrial setting. “We wanted to express our personal aesthetic view: an innovative and unconventional store, developed through a strong attention to detail and quality materials,” founders and creative directors Marco Samorè and Andrea Curti said in a statement. “The architecture and mix of materials, such as metal elements combined with iridescent patterns or lights effects, reflect our experimentation concept.”
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Retail Intel: February 2020
Retail Intel: January 2020
Retail Intel: December 2019
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