Rent the Runway Kids Is Here, So Get Your Mommy and Me Insta Ready
Rent the Runway, the popular clothing-rental company, is expanding its service to include kids' clothes.
The initial Rent the Runway Kids launch will include girls' dresses from 13 designers.
The service will start on April 15, 2019.
Wedding season is upon us once again, and while the festivities and celebrations usually make for great memories, they often come at a cost to parents. It's just something of a bummer to spend a lot of money on special-occasion clothing for kids, knowing that they'll probably outgrow whatever you bought for them by the time the next wedding rolls around.
Enter Rent the Runway, ready to help. Starting April 15, the popular clothing-rental company will expand to include a children's line. That means no more shelling out for expensive flower-girl dresses they'll only use once. Instead, you can rent a frock from a high-end designer that you'd never dream of purchasing because of how little financial sense it would make. And then, at the end of the weekend, you can just send it back for the next kid to wear, eliminating the guilt that comes with a beautiful (and pricey) garment gathering dust in the back of a closet.
The service will initially offer only girls' clothes in sizes 3Y to 12Y. The launch also comes with a pretty heavy-hitting lineup of 13 designers: Chloé, Fendi, Stella McCartney, Little Marc Jacobs, Marni, Philosophy, Milly Minis, LoveShackFancy Kids, and more.
The kids' clothing rentals will come as an extension of their current monthly subscription services: Reserve (four- to eight-day rentals) and Unlimited (a monthly subscription service). Members can start adding kids' clothes to their order, so if you have a big event coming up, you can coordinate with your little one and rent everything in one go. And, with dresses this cute, why wouldn't you?
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