Renoon and Poupette St. Barth Bring Transparency to Resort
Caribbean-inspired French luxury brand Poupette St. Barth has signed on with Renoon, the Amsterdam-based software company, to maximize transparency and traceability in its resort wear.
Poupette St. Barth’s line will now display information about the origins of the products and the practices involved in the manufacturing, including details on the supply chain. Information will be contained on QR codes with the products, which customers can read with their smartphones, in addition to an e-commerce widget.
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Renoon said the software can also measure the impact of their production.
The new labels are important for customers who value sustainability and want it in their purchases. According to Shopify last year, that is about 62 percent of Millennials and Gen-Z and, according to Google, also last year, about 74 percent of those polled said there isn’t enough information available from brands to make the informed decisions they would like to.
Google last year about 74 percent of those polled said there isn’t enough information available from brands to make informed decisions.
This year, Greenpeace noted that the traceability score on product labels/e-commerce is among the worst, meaning greenwashing possibilities are pervasive. As it becomes a bigger problem for the industry and consumers, many question the veracity of any sustainability claims. They beleive that product information is dry and opaque for the most part. The only tool available in fighting this is transparency.
“We are proud to join the Renoon initiative along our sustainability journey,” St. Barth said. “It is also a way to endorse greener behaviors within the fashion industry and lead consumers and brands to care.”
Poupette St. Barth has more than 220 points of sale, including its own boutiques, Saks Fifth Avenue and a digital outlet, My Theresa. It opened its flagship in Gustavia, St. Barth, in 2000.
Renoon was founded in 2021 to process and package supply chain information for clothing companies around the globe. It garnered about 100,000 users at launch, bringing sustainable data from dozens of brands to a single, searchable platform. It also attracted individual eco-minded companies who didn’t necessarily want to share proprietary information with outsiders but wanted the ability to map, manage and understand their own supply chains and integrate the information into a presentation that can be plugged into e-commerce.
Today, about 20 brands across France, Italy and Northern Europe have integrated the plug-in into their e-commerce sites, with Los Angeles jeans brand Triarchy bringing Renoon to the U.S. market in June. Brands can leverage the technology across their physical operations as well, using a QR code to direct shoppers to a central responsibility report and product map features on their phones. With new sustainability legislation surrounding supply chain transparency and greenwashing hitting Europe, brands are becoming increasingly interested in finding public-facing solutions that provide verifiable proof.
