Reformation Just Revealed Its New Swimwear Line and We Are SHOOK
By Kristen Bateman. Photos: Courtesy of Brand.
For lots of us, the hunt for the perfect swimsuit is not an easy one. Finding a cute, affordable swimsuit that fits in all the right places can almost feel like trying to spot a four-leaf clover in a football field. Finding one that is all that, and eco-friendly? Near impossible... until now.
Enter Reformation’s first-ever swimwear line, launching April 13, which includes bikinis, two-pieces, and one-pieces with an old school vibe. The hip, sustainable brand recently added jeans – which sold out super fast – to its offerings, and we expect this latest range will be just as coveted.
“We looked to some of our favorite vintage swimsuits and re-imagined our best dresses to create Reformation Swim,” founder Yael Aflalo told Allure. “The collection is filled will one-pieces and bikinis that girls can mix and match. Perfect for embracing summer – the sun, sweat, and sand.”
Prices start at $78 for separates and go up to $168 for the most expensive one-piece. The styles capture that Reformation aesthetic we’ve come to love, and has gained the label a host of celebrity fans including Karlie Kloss, Emily Ratajkowski, and Taylor Swift. Standout pieces include a slick black one-piece with a plunging back, a black-and-white gingham one-piece with a center cutout, a striped yellow two-piece with a high-waisted bottom, and a gingham two-piece with a bandeau top that has mini sleeves. So adorable.
According to the brand, the range isn’t inspired by supermodels and bloggers lounging on yachts, but rather, “#RefBabes who embrace the winter bod, sweat, sand in weird places and who simply enjoy the season.” Swimwear that doesn’t require us to conform to the "summer body" stereotype? That’s something we can definitely get behind.
This story originally appeared on Allure.
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