Reformation’s New Collection is Made With Fashion’s Coolest Fiber
Reformation turned to Tencel for a summer-ready fashion collection.
The sustainable California fashion brand used the popular Lenzing fiber for its latest collection of summer clothes. Tencel is said to have a cooling effect naturally embedded with twice as much moisture absorbency as cotton. The partnership highlights Reformation’s ambition to be “circular” by the end of the decade and bring sustainable fashion to the masses.
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“Using better materials like Tencel in our clothing is a core way we make progress against our ambitious commitments to become climate positive by 2025 and circular by 2030,” Kathleen Talbot, Reformation’s chief sustainability officer and vice president of operations, said. “We’re excited to welcome summer with these fresh picks from Tencel, a long-time fiber partner featured throughout Reformation’s apparel line.”
The collection, available online now and in Reformation stores from June 19-July 3, offers Mediterranean-inspired colorways including citrus, ocean blue and rich greens.
“The Ref x Tencel collection showcases the perfect blend of style and sustainability as a testament to our enduring relationship and shared mission to create a better future for people and the planet, representing an ongoing collaboration between like-minded brands, to encourage and inspire positive change in fashion,” Sharon Pérez Arevalo, senior business development manager of textile business in Americas for the Lenzing Group, said.
Tencel has been a long-time partner of the L.A.-based It Girl brand, first working together on Tencel-linen Earth Day T-shirts in 2016. This collection uses Tencel lyocell, a plant-based fiber made from renewable wood sources from sustainably managed forests that uses less water than similar fibers through a closed-loop production process. It also uses Tencel modal fibers extracted from sustainably managed wood sources via an environmentally responsible, energy-efficient pulp-to-fiber process.
Last month, Reformation laid out a “net positive” clothing plan, pledging to be circular by 2030. It pledged to be climate positive by 2025 in 2020. In April, the brand made progress on these ambitions, debuting leather handbags that are made to be recycled through the RefRecycling program.
