Reformation’s Camille Rowe Capsule Features Regenerative Cotton Denim
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Reformation has captured the sartorial style of French-American model and actress Camille Rowe with a new capsule collection.
Inspired by timeless Parisian styling, the line of “decadent, rich and hedonistic” seasonal staples includes slip dresses, men’s wear-inspired separates, T-shirts, sequined skirts and gowns and regeneratively grown cotton denim, the brand said. Made for day-to-night dressing and holiday parties, the 18-piece line comes in a variety of color ways including black, nude, Barbie pink and forest green, priced at $48-$378.
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A longtime fan of the Los Angeles women’s wear brand, the model, who has posed for Louis Vuitton, Opening Ceremony, Rag & Bone, H&M, Tory Burch and Ralph Lauren, released a summer line of ‘70s-inspired staples with Reformation in 2014. Rowe was an early consumer of the brand’s vintage pieces when she moved to New York in 2010, including the Laurien and Beyla dresses, which served as inspirations for several new silhouettes.
In keeping with Reformation’s commitment to sourcing more eco-conscious materials, the line includes deadstock fabrics, Bluesign Certified eco-silk, regenerative Nativa wool and its 90-percent recycled cashmere blend, which has 87 percent less carbon impact than conventional virgin cashmere.
The line also features denim styles made in Turkey with regenerative organic cotton. Earlier this spring, the brand announced plans to become fully circular by 2030, based on the Ellen MacArthur Foundation’s guiding principles for a circular economy. It said it plans to transition to renewable and regenerative versions of virgin inputs, which make up 13 percent of its material profile today.
The collaboration with Rowe is the third in a string of Reformation collabs this fall, including a two-piece sneaker drop with Paris-founded footwear brand Veja, and a collaboration with the New York City Ballet on a 19-piece line of balletcore-inspired fashion.
