Reese Witherspoon’s Draper James Partners With Cart.com on Fulfillment Solution

Arthur Zaczkiewicz
·3 min read

Draper James, the fashion and lifestyle brand founded by Reese Witherspoon, has tapped Cart.com as the company’s U.S. fulfillment partner. Terms of the partnership were not disclosed.

The announcement follows recent news from Cart.com, a unified commerce and logistics solution provider, that it was upgrading its platform to unify orders and inventory more effectively.

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Cart.com said this week that its technology-enabled logistics network “and 3PL capabilities will enable Draper James to simplify omnichannel fulfillment, improve customer experience and meet increasing consumer demand.”

Omair Tariq, founder and chief executive officer of Cart.com, said the company is honored to partner with Draper James, “an incredible brand that continues to extend its reach among fashion-conscious consumers across the country and around the world. We look forward to supporting their team with our software-enabled omnichannel fulfillment capabilities as the brand continues to expand its product offerings and grow its base of loyal customers.”

“At Draper James, we hold ourselves to a high standard, and we expect the same of our fulfillment partner,” said Sarah Foley, chief financial offer and chief operating officer of Draper James. “Cart.com’s demonstrated expertise in supporting leading apparel brands, coupled with its robust technological capabilities, allows us to deliver a high-quality customer experience, while carefully managing fulfillment costs.”

Witherspoon founded Draper James in 2015 “for busy, modern, style-minded women — women like herself — who wanted clothes that were special but not precious, easy to put together yet polished,” the company said, adding that brand name “pays tribute to her grandparents, Dorothea Draper and William James Witherspoon, two of her life’s biggest influences, and the importance of family, friends and enjoying the big and small pleasures of life remain at our core.”

Last fall, Witherspoon’s sold majority ownership to Consortium Brand Partners, but continues to own a minority stake in the brand and remains a partner and board member.

Cart.com said its technology-driven third-party logistics offering “enables B2C, D2C and B2B companies to automate and simplify mission-critical supply chain operations, reduce costs and achieve real-time order and inventory visibility,” and added that it “provides the physical and digital infrastructure that unifies operations across channels and makes it easy for multichannel merchants to win in a channel-rich world.”

Last week, the company announced the launch of its Constellation Order Management System (OMS). The platform enables retailers and brands to unify orders and inventory while driving order volume. “Constellation OMS provides full visibility and control of orders and inventory across channels alongside merchandising and listing tools to drive sales,” Cart.com said.

Tariq said inventory and channel orchestration challenges have cost enterprises billions and have slowed the growth rates for many retailers and brands. “Industry leaders now understand that a unified order management system is the missing link to win in the omnichannel world,” Tariq said, adding that the company’s vision “is to truly connect pre- and post-purchase operations and transform the industry.”

Tariq said Constellation OMS is differs from competitor solutions “in that in offers unique order and inventory management features alongside more advanced capabilities like AI and product merchandising tools — all in one place.” Cart.com said Constellation OMS “unifies commerce across every stage of the order life cycle, from product discovery to package delivery, giving merchants full visibility and control across channels and locations while making it easy to merchandise products across hundreds of social and marketplace channels — all while keeping inventory in sync.”

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