Somehow still in 2019, products—especially personal care products—cost more when they’re made for women. This is often called the Pink Tax, because pink products can cost up to 13 percent more than ones made for men. You won’t be surprised to note these are often extremely similar (or the same) items and the colors are just gender stereotype trash. Billie Château de Blué is here to help raise awareness of gender-biased pricing. The razor and body care brand just launched a limited-edition wine that’s 13 percent less than the average rosé.