Ralph Lauren’s Michigan Avenue Store in Chicago Gets a Gilded Age–inspired Renovation
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It’s a little-known fact that the Ralph Lauren store in Chicago is actually the largest in the fleet and was also the first to add an adjacent restaurant.
And now, the company has completed a renovation of the 37,000-square-foot boutique on Michigan Avenue that houses the complete world of Ralph Lauren: all brands, an RL restaurant and a Ralph’s Coffee shop.
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The store, which opened more than 25 years ago, has been redesigned in the manner of a Gilded Age beaux-arts mansion — reminiscent of the New York City flagship in the former Rhinelander Mansion on 72nd Street. The four-floor Chicago store carries a comprehensive assortment of the men’s and women’s high-end Collections, as well as Polo Ralph Lauren, childrenswear, Ralph Lauren Home and Double RL.
On the men’s floor, there is a refurbished Purple Label suite, a new dedicated space for made-to-measure, a large Double RL shop with white bead-board details and vintage fixtures, and a Polo department with stained oak walls, antique brass hardware and vintage artwork.
The women’s floor features wood and crystal accents bathed in natural light. A new Salon offers select pieces from the home collection, custom plaster crown molding and hard-carved wall paneling and a bay window overlooking Michigan Avenue. In addition to new areas for tailoring, a women’s VIP suite is designed with custom Ralph Lauren wall coverings and fabrics.
Shoppable digital displays have been installed throughout the store as well. The company said the renovation reflects its mission to elevate its stores and deliver a consistent experience around the world.
To celebrate the renovation, the company will host a cocktail party in the store followed by a dinner on Tuesday.
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