Rae Sremmurd Is the Face of Giuseppe Zanotti’s Latest Sneaker Campaign

Claudia Miller
Updated ·2 min read
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Rap duo Rae Sremmurd is the face of a new campaign with Giuseppe Zanotti to launch the brand’s newest street-style sneaker: the Blabber.

Slim Jxmmi and Swae Lee of Rae Sremmurd star in the brand’s newest video rocking variations of the shoe. Available for men and women, it comes in three styles: a canvas low-top, a croc-printed leather low-top and a croc-printed leather high-top.

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The black canvas low-top Blabber sneaker from Giuseppe Zanotti x Rae Sremmurd. - Credit: Courtesy of Giuseppe Zanotti
The black canvas low-top Blabber sneaker from Giuseppe Zanotti x Rae Sremmurd. - Credit: Courtesy of Giuseppe Zanotti

Courtesy of Giuseppe Zanotti

The sneakers feature a unique sole similar to the brand’s Urchin sneaker; the kicks drop today at Giuseppezanotti.com.

“The campaign is really young and fun. It’s for the new generation, new leaders, new trendsetters and new icons in the world,” said Slim Jxmmi.

The white croc-printed leather high-top Blabber sneaker from Giuseppe Zanotti x Rae Sremmurd. - Credit: Courtesy of Giuseppe Zanotti
The white croc-printed leather high-top Blabber sneaker from Giuseppe Zanotti x Rae Sremmurd. - Credit: Courtesy of Giuseppe Zanotti

Courtesy of Giuseppe Zanotti

According to the brand, the short video, “along with an accompanying series of portraits, is the perfect expression of the new sneaker — unapologetic, cool, fashion, understated but statement-making.”

“Sneakers are a very important part of fashion because they can make or break your outfit,” said Swae Lee. “We want people to put their own twist on these sneakers through their own personal style.”

The croc-printed leather low-top Blabber sneaker from Giuseppe Zanotti x Rae Sremmurd. - Credit: Courtesy of Giuseppe Zanotti
The croc-printed leather low-top Blabber sneaker from Giuseppe Zanotti x Rae Sremmurd. - Credit: Courtesy of Giuseppe Zanotti

Courtesy of Giuseppe Zanotti

Giuseppe Zanotti worked with Rita Ora in January 2019 to create a collection of stilettos, boots and slides. The brand collaborated with Christian Cowan for Zanotti’s spring ’19 collection as well as for Cowan’s spring ’19 collection, where they debuted shoes with wristwatches.

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