Puma Steps Into The Indoor Cycling Shoe Market With Some Bling
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Right in time for the start of trainer season, a new option in the indoor cycling shoe market is on the market. Puma has teamed up with Peloton star instructor Alex Toussaint to develop the PWRSPIN shoe, and the first model will no doubt add a little extra motivation to your spin sessions.
And we’re not just saying that—there is research behind the motivating effect of shoes and clothing we feel good in has on our workouts. So if you need another excuse, er, reason to add another pair of cycling shoes to your collection, there you have it.
It’s impossible to miss just how shiny the limited-edition PWRSPIN x Alex Toussaint indoor cycling shoes are. The outsole looks like it’s made of polished metal rather than carbon fiber.
The sleek silhouette of the shoes as a whole is completed by a lightweight, breathable 4D upper that reduces weight and friction. The combination of two hook and loop velcro closures coupled with a disc closure that is similar to the BOA system along with knitted collar construction keeps the foot secure without any localized pressure points. Puma’s experience making soccer shoes is apparent in the construction and sock-like fit of the Puma x Alex Toussaint PWRSPIN.
Two years in the making
The collaboration between Puma and Toussaint began over two years ago, starting with a line of indoor cycling apparel. But as any cyclist who rides clipped in knows, shoes are one of our most important pieces of gear. A well-fitting, high performance pair is something you kind of forget about during your ride, but shoes that aren’t working for you can quickly become the only thing on your mind during a ride, and not in a good way. This may be why Toussaint is so excited about collaborating with the athletic brand on indoor cycling shoes.
“Two years ago I joined the Puma fam with the goal of creating products that would revolutionize our industry,” Toussaint said. “Since then we have launched and sold out an entire apparel collection, but this is without doubt my north star; my dream since day one. It’s a testament to the incredible amount of hard work that has gone in, on and off the bike. I believe we are truly doing something incredible and this is just the start,” he added.
Not limited to the limited edition
While a pair of the limited edition silver Puma x Alex Toussaint PWRSPIN model may be hard to track down due to demand, the company has just launched another iteration of its signature indoor cycling shoe. The features have carried over—even the futuristic-looking silver outsole. The primary difference is the upper, which is a bright, unmissable pop of orange. Both models retail for $120.
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