The PUMA Easy Rider Makes Its Long-Awaited Return

Men’s Journal aims to feature only the best products and services. If you buy something via one of our links, we may earn a commission.

First introduced in 1977, the Easy Rider now makes a return for 2024. A game-changing design that revolutionized the jogging craze of the 1970s, the Easy Rider was later adopted by football (soccer) casuals, becoming a staple of terrace culture.

Retailing for $90 in adult sizes, the PUMA Easy Rider is available in a variety of colorways starting on March 28th on PUMA.com, the PUMA mobile app, the PUMA NYC flagship store and select PUMA retailers.

One of the first outdoor-specific soles in the sports footwear market, the Easy Rider’s federbein (shock absorption) outsole is built with conical-shaped studs that dampen impact.

Part of the shoe’s design DNA, this studded sole unit is the Easy Rider’s most visually distinct feature. The new Easy Rider’s wedge-shaped profile, heel counter, and superlight padded nylon upper pay homage to the original.

The comeback of the retro runner establishes a generational link through design, which is reflected in the Easy Rider’s latest campaign that commemorates the importance of family ties.

The silhouette returns in two new classic, ‘70s-inspired color schemes in full-size runs for the whole family. Follow Men's Journal Sneakers for all your footwear news.

Related: Skateboarding Nostalgia Inspired the New PUMA Suede XL