Promote Your Small Business with Custom Merch
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Raise your hand if you can relate to the feeling of a side hustle or creative project turning into something more. Perhaps a DIY undertaking has caught the eye of family and friends who asked to place an order, or you’ve been on the local craft-show circuit for a while. Whatever the case, there’s a fun way to scale up—merch! It is an excellent method to subtly market your skills, not to mention trendy. Branded sweatshirts and beanies are just some of the best-loved pieces used by popular labels to stylishly get the word out.
The idea of custom products promoting your business is exciting, right? Just picture it: a cute oversize tee and baseball cap with your logo, paired with your favorite jeans and leggings when you’re running errands. Or a tumbler stamped with your catchy tagline to show off during school drop-off and pickup? Love!
On your entrepreneurial journey you’ve likely realized that an idea can be more laborious to execute than you expected, so this might feel like a lot more work to add to your already-full plate. That’s where Amazon Merch on Demand comes in. The program offers an easy, stress-free way to customize and sell products, from a small assortment to a full-blown line of goods.
Sign up with your existing Amazon account to create a profile first. After you’re approved, you’ll upload artwork and choose your merch products, setting a price for each and drafting descriptions. Amazon then makes a page where customers can shop, which you can easily share with friends and family (and customers!). You can see an example of a sweatshirt someone made here.
If you’re thinking that sitting on inventory sounds stressful, don’t worry. Amazon handles production, making each item to order and paying you a royalty on every piece sold. It also manages shipping and customer service, all with no up-front costs to you, just major exposure to hundreds of millions of customers.
And to help you track your sales progress—because every small-biz owner knows metrics are the key to scaling up—you can utilize the Merch on Demand analysis tools for insights on your best-selling designs and watch your revenue grow. It’s almost too easy (we said almost). So get in on the merch game, stat—and not just for the cute factor, but to make keeping up your side hustle that much easier, so you can stay focused on your creative endeavors as well.
You’ve got this.
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