I Promise You’ll Want J.Lo’s Gorgeous New Perfume On Your Vanity

Jennifer Lopez is having one hell of a year. Her movie Hustlers exceeded box office expectations and is earning the star Oscar buzz, and now she’s launched her 25th (!) perfume called Promise. At the New York City launch event for the fragrance, Lopez explained her inspiration behind Promise. “About a year or two ago, I was having dinner with Warren Buffet. He told me something that really resonated with me, that a brand is a promise,” she said. “I just feel like everything I put out in the world has to be a promise. We have to have promises to ourselves…I thought it was the perfect time in my life to name a fragrance Promise, because every time we create something new it’s a promise that it’s something that will make...

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