Prints Please: 8 Trends for Spring/Summer 2025 Denim
London-based 4th Avenue has an online portfolio of more than 8,000 graphics and prints for the apparel industry.
Founded by Nick Williams, the author of “Denim Branded: Jeanswear’s Evolving Design Details” and former Levi’s senior manager of graphics, branding, prints and patterns, 4th Avenue has a deep understanding of the denim industry’s fast-paced schedules and seasons. The studio’s network of designers offers clients a variety of prints, patterns, and graphics focused on the latest trends and inspiration.
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The Denim Pattern Project combines these trends with the latest denim printing technologies. Here’s a taste of what’s hot for Spring/Summer 2025 prints and patterns.
Floral
Kenzo’s collaboration with Levi’s showcased printed floral designs on tailored jackets. Erdem’s jeans feature florals over polka dots. Experiment with multiple tones and textures, layering florals over patterns.
Camouflage
Camouflage is a timeless classic. Reimagine it interpreted in abstract ways using reconstruction, worn-effect patchwork, and textures.
Bandana
Executed by brands such as Neighbourhood and F.D.M.T.L., the trend for bandanas and paisleys harks back to Western heritage. Lean into the aesthetic with bold prints, fading, or embellishment with authentic-looking distressed areas.
Marble
Marble effects and natural mineral patterns on denim interpreted through laser create new and interesting textures, highlights, and moods.
’90s Washes
The retro obsession of the ’90s continues to be present with abstract washes, tonal, and multicolored patterns.
Geometric
Originally used by luxury brands such as Dior and Gucci, geometric and logo icons now seen in collections by brands with mass appeal.
Water
Loewe produced beautiful examples of photoreal prints using digital direct-to-garment printing technology, producing designs in full color and tonal patterns.
Grunge
Inspired by ’80s and ’90s Seattle, grungy and imperfect denim textures complement matching retro tees and flannel shirts.
This article appears in Rivet’s winter issue. Click here to download the digital magazine.
