This Pride, Find Cool Merch That (Actually) Benefits the LGBTQ Community

Not to be all "corporations have sullied Pride by monetizing a movement," but... corporations have sullied Pride by monetizing a movement. And that's a gross thing to do, considering that it means profiting off a group of people whose civil rights are still being toyed with and stripped away, depending on who's in office. This June, with rainbows and pastels popping up every which way to Sunday, it's good to know where your money is going and who is using it for a cause that actually helps the queer community.

Fortunately, not every brand is about plastering the Pride flag for profitability alone—the past few years have shown which companies are willing to put their money where their rainbow logo is. From alcohol (an ally for years) to style and grooming products, there are superstars in the consumer space who understand how important it is to not only cater to the LGBTQ community, but stand alongside it.

Below is a roundup of companies who are either donating 100 percent of their profits to LGBTQ-centric organizations or have demonstrated a history of supporting the LGBTQ community throughout the years. Drink your juice, don the rainbow, and have one hell of a Pride 2021.