"Pretty Damned Fast" Is Pretty Damned Awesome
@prettydamndfast
What happens when two cyclists, fashion-industry insiders, and best friends create a digital destination focused on the intersection of women's cycling and style? They surprise themselves by making a massive splash in the male-dominated sea of arbiters of cycling cool.
"We wanted to shine a spotlight on women who were doing fantastic things and inspiring us," says cofounder Anna Maria Diaz-Balart (left), 31, of New York City. "We felt like we were part of something really great and wanted to share that."
What started on Tumblr in 2012 and launched as a website just last year is now an established forum featuring a mix of artfully shot gear reviews, inspirational rider profiles, how-to guides (think cyclist beauty hacks), and service (check out the irreverent nutrition series F#ck Brunch).
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The content, despite being a hybrid of everything from urban to competitive, maintains a high level of sophistication. "We didn't want a tagline, but if we did it would be: 'Women's cycling in every form especially when it's done with style,'" says cofounder Tayler Rae Dubé, 25, who recently relocated from New York City to Los Angeles.
"Right now, it's a labor of love," she says. "At some point, if it could be a full-time thing, great."
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