Pregnant Bhad Bhabie Does Gender Reveal in New Heaven by Marc Jacobs Campaign

Bhad Bhabie, the rapper and internet personality, is the new face of Heaven by Marc Jacobs x Barragan’s campaign.

The new campaign also serves as a gender reveal for Bhad Bhabie, whose pregnancy news leaked at the beginning of December.

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“Marc Jacobs’ team reached out to have me shoot for Heaven and it was right before the pregnancy had leaked so they didn’t know,” Bhad Bhabie said. “When they found out they really wanted to do it still and I did too so we made it happen. It was a quick turnaround but I love how it came out. We thought it would be cool to try and do a gender reveal with the images so we had some fun with it. I’m really just enjoying this whole experience and grateful I have these amazing pictures to share with my daughter one day.”

Bhad Bhabie, born Danielle Bregoli, first went viral on the internet after an appearance on “Dr. Phil” in 2016. Since then, she’s parlayed her TV appearance into internet stardom and creating music.

With the recent announcement of her pregnancy, Bhad Bhabie is leaning into motherhood. The images of Bhad Bhabie feature her in sports- and locker room-inspired moments, including her in a crop top and mixed-media print jeans showing off her baby bump, on the soccer field in a cropped polo shirt, skirt and pink platform knee-high boots and notably on a motorcycle with pink exhaust fumes in the background, indicating that she’s having a girl.

Victor Barragan of Barragan was a 2020 CFDA/Vogue Fashion Fund finalist. The designer is known for his use of tailoring, oversize silhouettes and experimental fabrics. He started his project Youthfinity in 2014 as an experiment involving trending fashion and gender identity, similar to Heaven by Marc Jacobs.

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