Prada Parties With the Cool Kids for Its Linea Rossa Return

Edward Barsamian
Updated

Prada Parties With the Cool Kids for Its Linea Rossa Return

<h1 class="title">Henry Golding and Liv Lo, both in Prada</h1><cite class="credit">Photo: BFA.com</cite>

Henry Golding and Liv Lo, both in Prada

Photo: BFA.com
<h1 class="title">Kali Uchis and A$AP Rocky</h1><cite class="credit">Photo: Getty Images</cite>

Kali Uchis and A$AP Rocky

Photo: Getty Images
<h1 class="title">Sofia Carson</h1><cite class="credit">Photo: Getty Images</cite>

Sofia Carson

Photo: Getty Images
<h1 class="title">Ansel Elgort and Miles Chamley-Watson</h1><cite class="credit">Photo: Getty Images</cite>

Ansel Elgort and Miles Chamley-Watson

Photo: Getty Images
<h1 class="title">Adriana Lima</h1><cite class="credit">Photo: Getty Images</cite>

Adriana Lima

Photo: Getty Images
<h1 class="title">Barbara Palvin and Dylan Sprouse</h1><cite class="credit">Photo: Getty Images</cite>

Barbara Palvin and Dylan Sprouse

Photo: Getty Images
<h1 class="title">Katie Grand</h1><cite class="credit">Photo: Getty Images</cite>

Katie Grand

Photo: Getty Images
<h1 class="title">Khalid</h1><cite class="credit">Photo: BFA.com</cite>

Khalid

Photo: BFA.com
<h1 class="title">Justine Skye and Dev Hynes</h1><cite class="credit">Photo: Getty Images</cite>

Justine Skye and Dev Hynes

Photo: Getty Images
<h1 class="title">Eva Chen</h1><cite class="credit">Photo: BFA.com</cite>

Eva Chen

Photo: BFA.com
<h1 class="title">Johannes Huebl</h1><cite class="credit">Photo: Getty Images</cite>

Johannes Huebl

Photo: Getty Images
<h1 class="title">Paloma Elsesser and Grace Elizabeth</h1><cite class="credit">Photo: Getty Images</cite>

Paloma Elsesser and Grace Elizabeth

Photo: Getty Images
<h1 class="title">JonBoy</h1><cite class="credit">Photo: BFA.com</cite>

JonBoy

Photo: BFA.com
<h1 class="title">Sara Sampaio</h1><cite class="credit">Photo: Getty Images</cite>

Sara Sampaio

Photo: Getty Images
<h1 class="title">Chloe Wise and Dree Hemingway</h1><cite class="credit">Photo: Getty Images</cite>

Chloe Wise and Dree Hemingway

Photo: Getty Images
<h1 class="title">Charlie Puth</h1><cite class="credit">Photo: Getty Images</cite>

Charlie Puth

Photo: Getty Images
<h1 class="title">Soo Joo Park</h1><cite class="credit">Photo: Getty Images</cite>

Soo Joo Park

Photo: Getty Images
<h1 class="title">Salem Mitchell</h1><cite class="credit">Photo: BFA.com</cite>

Salem Mitchell

Photo: BFA.com

Back in the 1990s, if you saw someone wearing a piece with a thin red stripe, you might be in the know that it was a piece of Prada Sport. Fast-forward about 20 years and the Italian fashion house has reimagined its label with cool-kid roots. At Friday’s epic Ralph Lauren anniversary show and bash, Kanye West arrived in a fluorescent orange jacket from the collection, while earlier this season, Migos rocked out in full (and colorful) looks. At last night’s event honoring the Prada Linea Rossa relaunch, everyone from A$AP Rocky to Sofia Carson grooved out in the brand’s Soho space.

Those that took in the colorful wares included Henry Golding and Liv Lo, Katie Grand, Miles Chamley-Watson, and countless other fans of the archival look (now with a new, modern slant). After cocktails and conversation, it was time for Kali Uchis to get the party started, which kicked off the start to a late night and old-school bash.

See the videos.