Prada, Adidas Tease Collaboration
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NEW FRIENDS: Prada and Adidas are tickling curiosity by teasing a new collaboration. On Thursday morning, the Italian luxury house posted a photo on Instagram of Adidas and an Adidas Originals shoe boxes peeking out of a classic white Prada shopping bag. The hashtag reads #pradaforadidas.
No other details were available, but followers were quick to react with flame, heart and clapping hands emojis. One Adidas fan was quick to dub the partnership “Pradidas.”
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The association of the two brands surely took many by surprise, although luxury and activewear have increasingly crossed paths. Adidas last month unveiled a new unique digital store in London, which will launch exclusive products, including a collaboration with artist Lucy Bryant, and has a history of partnerships with designers and artists ranging from Stella McCartney, Raf Simons and Rick Owens to Pharrell Williams.
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