Powerhouse Female Entrepreneur Behind Skinnygirl Brand Drops New Vintage of Provence Rosé

Forever Young is owned by Bethenny Frankel (Founder & CEO of Skinnygirl Brand) and produced in Provence, France by legendary wine producer Valerie Rouselle of Château Roubine. The female-led venture focuses on the highest quality expression of Provence, brought directly to your lips via a stunning and refreshing rosé that provides a sophisticated edge. It's the obvious choice for consumers seeking a premium rosé experience with elegant packaging that encompasses the Southern French vibe. Can't get to Saint-Tropez this year? Allow Forever Young to magically transport you.

The new 2023 vintage is presented in bespoke bottle designs created to give full expression to the quality and the radiant rosé color of the wine within. The hallmarks of the new packaging include an expanded floral design that fully encases the Côtes de Provence Rosé bottle, and the Prestige Rosé Cru Classé bottle closures are individually hand-dipped in wax for an elegant finish.

“The freedom and authenticity of the name Forever Young personifies me and my life. While I demand and appreciate good quality, I never forget where I came from, and I never take myself too seriously,” said Bethenny Frankel, owner of Forever Young. “I truly am Forever Young, and this youthful spirit is contagious. Let’s make a toast to the Forever Young spirit! Cheers!” she added.

Established in the year 1307 and one of only 18 Cru Classé designated estates in Provence, Château Roubine’s ideal east to west vineyard orientation and combination of clay and limestone soil allows for ideal rosé wine cultivation on their 72-acre estate. In efforts to preserve this heritage site for generations to come, Valerie has converted the property to organic and biodynamic practices.

Imported by M.S. Walker Brands, Forever Young is available nationwide in select retailers and online at major wine retailers such as Wine.com and Total Wine. For more information on Forever Young and to find the wine, please visit foreveryoungwine.com and follow the brand on Instagram and Facebook.