Polo Ralph Lauren Debuts a Sporty-Chic Accessories Collection
Ralph Lauren has been synonymous with American fashion since the debut of his namesake ready-to-wear line in 1967. More than 52 years later, the designer's brand is still reigning strong. Meghan, Duchess of Sussex, Blake Lively, and Jessica Chastain are a few notable fans of his classic menswear-inspired pieces. While the designer's legacy is undeniable, he is still finding ways to give back through his love of fashion.
Today, Polo Ralph Lauren, the heritage brand's diffusion line of preppy staples, is teaming up with FEED Projects on a debut capsule collection. The focal point of the four-piece collaboration is two bags and a matching pouch rendered in crème linen and burlap, along with cognac brown leather trim.
Every item in the inaugural collection—including a backpack, pouch, and logo-emblazoned baseball cap—highlights the number of meals proceeds from its sale contributes. For example, the tote bag provides 165 school meals to children in America.
FEED Projects is a socially conscious business that was cofounded by model-turned designer and entrepreneur Lauren Bush Lauren, who happens to be Ralph Lauren's daughter-in-law. With prices ranging from $65 to $165, the partnership benefits No Kid Hungry, an organization that hopes to eradicate child hunger in the United States by providing nutritional meals to the youth.
In support of the campaign, Lauren Bush Lauren was snapped on the streets wearing a cream button-up blouse with her Polo x FEED backpack flung over her shoulder.
The entire four-piece offering of Polo x FEED is available in select Ralph Lauren stores and online at RalphLauren.com starting on July 25.
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