Pillsbury Changed Its Cookie Dough Recipe, And People Are Fighting Over It
If you want to get a room full of people fired up faster than you can say "presidential election," change their beloved, refrigerated tube of cookie dough. At least that seems to be the case for Pillsbury, which has seen its five-star reviews for its classic log of chocolate chip dough plummet to two stars in the weeks following the rollout of its new recipe.
This version, which comes in a lighter-blue tube, features a brown ribbon on the package noting the changes: high-fructose corn syrup and a trifecta of artificial additions - colors, flavors, and preservatives - are all gone. Pillsbury's so confident about the change that it boasts in bold, all-caps lettering, Love it or it's free. Since the revised recipe debuted, one-star reviews have been pouring onto the brand's product page, as people pled for the return of the OG recipe.
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"My family and I have long been Pillsbury or die type of people but this new chocolate chip cookie dough recipe has got to go," cookieloverforeva wrote on the brand's product page. Another, dlrhynes, wrote: "My child smelled them cooking and she thought they smelled like BREAD! Not cookies! Bread!"
Not all of the reviews have been negative though (there is the occasional, positive comment listed). Given the division the recipe's caused, we decided to compare the old and new cookie doughs, baking them for the exact same time and serving them to a group of taste testers to gauge their reactions. Could people really tell the difference, or was the new packaging messing with people's heads?
First, the original dough:
Now, take a look at the new dough:
So far, pretty similar, right?
After being baked for 13 minutes (out of the 12 to 15 minutes suggested), then given 10 minutes to cool, we served the baked cookies to the masses. Fresh out of the oven, the new batch (right), looked slightly more golden. Some suspected it had a little more brown sugar than the original recipe.
Let's take a closer look. First, the original recipe:
Now, the new one:
As you can see, the original batch was a little pillowier, with a gooier center. The new version, according to multiple test-tasters, had crispier edges and a more caramelized flavor.
The verdict, once we revealed which was which:
6 people preferred the original recipe
4 preferred the new version
3 couldn't tell the difference
Obviously, it's not a huge sample size, but it was interesting to see how divided people were. It all came down to personal preference: Are you a gooey cookie person, or a crispier one? Giving the new recipe a minute or two less in the oven could make all the difference for OG Pillsbury fans.
If you try it and hate the new recipe, the brand's having people visit Pillsbury.com/money-backguarantee to fill out a form and mail in, along with the UPC and receipt, to get up to $4.99 back.
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