Pharrell Williams Is Dropping a New Adidas Humanrace Sneaker This Month
Pharrell Williams and Adidas have created another must-have sneaker for their popular Humanrace line.
The German sportswear giant unveiled the Pharrell x Adidas Humanrace Sichona today, a lifestyle shoe that’s designed to feel like you’re walking barefoot.
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According to the brand, this release celebrates Williams’ long-standing friendship with members of the Dakota tribe as the Sichona name references the Indigenous phrase “Connecting to the earth,” which is the Dakota way of saying “Barefoot.”
The model features a mid-cut Primeknit upper with Humanrace branding embroidered on the lateral side. The midsole features Adidas’ Futurenatural technology that’s crafted with direct-inject casting to wearers the ability to move their foot freely by removing elements that would normally be restricted with other forms of cushioning. Rounding out the design is a rubber outsole featuring an all-over Humanrace typographic pattern.
Courtesy of Adidas
“I chased the experience I remember feeling as a kid when I walked barefoot on grass, sand and rocks. Feeling the texture, the temperature, the moisture… that primal sense of freedom was a north star objective with this project,” Williams said about the shoe.
The initial releases of the Pharrell x Adidas Humanrace Sichona will don tonal colorways and the shoe will make its retail debut in a game royal makeup. The shoe will be released on Aug. 27 at Adidas.com/Pharrell and at select Adidas retailers. The shoe comes with a $180 price tag.
Ahead of the shoe’s global launch, Adidas is releasing the Humanrace Sichona early via its Members Week event taking place between Aug. 23 to Aug. 27. The week-long event will include the return of the Golden Ticket on the Confirmed app that guarantees raffle wins for the duration of Members Week including the Sichona.
Courtesy of Adidas
Courtesy of Adidas
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