Peugeot Inception Concept Reveal | CES 2023
Continuing with the Stellantis theme of showing concept cars that preview each respective brand's future, Peugeot has brought its Inception concept to CES. And it's beautiful. It's yet another reason we're annoyed that we aren't getting Peugeots in the U.S.
The car is a really low sedan, sized similarly to a midsize family cContinuing with the Stellantis theme of showing concept cars that preview each respective brand's future, Peugeot has brought its Inception concept to CES. And it's beautiful. It's yet another reason we're annoyed that we aren't getting Peugeots in the U.S. The car is a really low sedan, sized similarly to a midsize family car. It's a simple overall shape with long, sharp lines down the sides and on the windshield. It gives the car a classic rear-drive proportion from the side, but that's something of an illusion, as the windshield continues basically to the floor, and an aerodynamic bridge across the front (a bit like that on the Charger Daytona) gives the look of more traditional hood. The dramatically swept-back rear section adds to the rear-biased look.
Video Transcript
- Welcome to Peugeot Inception Concept.
[MUSIC - JASMINE J. WALKER, "THE QUEEN"]
(SINGING) Everywhere I go, the people really want to know who I is and who I be. They stop and stare when they see me. If I said it once, no need to repeat. Run up on me watch you fall to your knees. Tip my hat when it's time to kill. Ain't no BS when you're really real. I am the boss. I am the dawn. I am the one they call lucky charm. I don't need your farm. Life it's so hard. It made me weak. Built to last, this girl ain't weak. Sturdy and still when I plant my feet.
[MUSIC PLAYING]
The Peugeot Inception Concept, thank you.
[APPLAUSE]
From the outside, it's a new breed of cat-- Feline eLion. And it shows Peugeot's new perspectives on our next generation electric lineup. We call the design Feline Future. It has the magnetic poise and posture of a big cat ready to spring. The haunches, the latent dynamism, the trademark Peugeot claws, front and rear. The 7 square meter monochromatic sky space brings luminosity and sophistication changing color in the light. Light and glass is the new black and chrome. They attract your eyes and draw you in. The new fusion mask at the front is animated with the Peugeot lion, an iconic trademark from more than 200 years of brand history, symbolizing strength, speed, and agility. The sleeping lion wakes up as you approach, recognizes you, and welcomes you. And the infotech bar speaks to you with a personal greeting and configures the car to your settings. Welcome on board.
Inception is built around a state-of-the-art STLA BEV-by-design platform, a blank canvas for our designers, no constraints, no transmission tunnels, no inclusive mechanicals, an opportunity to create and invent, from the flat floor up. So instead of a cabin, we've created a new space, a lounge. Instead of a seat, an extended fit armchair. Instead of a dashboard, an open upgraded living space. The inviting armchairs envelop you with their active air bolsters, both body hugging and weight saving.
The intelligent storage welcomes everything you expect in a living room, your tablet, phone, drinks, bag, anything you expect around you. No longer a place to journey from A to B, this is now an inspiring social space to meet, to greet, create, relax, and if you wish, to drive. And as Carlos mentioned already a decade ago, Peugeot invented the first i-Cockpit of the car industry, a new ergonomic and engaging relationship between car and driver. And with Peugeot Inception Concept, we now reinvent the i-Cockpit, integrating the Hypersquare.
Peugeot's trademark instinctive driving pleasure and agility is taken to the next level with steer-by-wire technology. Above the Hypersquare sits the Halo Cluster, with key information presented in line of sight while you're driving, powered by STLA Brain, tech that will truly bring Peugeot to the next-gen of customer experience. The spherical cluster is refreshed over the air with regular allure updates. New year, new look, new function, new processes too, Peugeot Inception Concept is a showcase for the technologies and techniques that we will deploy to reduce our carbon footprint by more than 50% by 2030, and become fully carbon net zero by 2038, in line with a Stellantis roadmap that Carlos explained.
Saving resources with raw material finishes and design DNA that needs no chrome or alloy adornment. Saving weight with air quilted seats and single layer paint. Saving waste with forged fabrics molded from offcuts in the production process. And saving energy with efficient electric power, twin electric motors, and one hundred kilowatt hour battery pack make the 800 kilometers, or 500 miles, from Paris to Turin, or if you prefer, Vegas to San Jose, a breeze on one charge. And with 30-- 30 kilometer per minute charging time, a quick tap and go, and an espresso, will see you on the road again. So you can sit back and relax and enjoy the drive, or perhaps the ride, thanks to Inception Concepts auto drive.
The Hypersquare and Halo Cluster retract effortlessly to reveal a panoramic cinema screen for work, rest, or play on the move. New space, new gestures, new perspectives, new experience, the Inception Concept you see before you is Peugeot's vision of the future. But more than a concept, Inception is, like its name suggests, the start of something new, something big, the start of our next generation of electric Peugeot's hitting the road from 2026. So the future is bright. The future is alluring. And I, for one, can't wait to experience it.
[APPLAUSE]
[MUSIC PLAYING]
