People Are Not Happy With Trump’s Visit to Louis Vuitton’s New Factory in Texas

President Donald Trump visited a new Louis Vuitton workshop near Forth Worth, Texas, to cut the ribbon with LVMH Moët Hennessy CEO Bernard Arnault, who owns Louis Vuitton and a host of other luxury brands.

The president started off his visit by giving a speech about the new factory, the influx of jobs it created, and Arnault himself, calling the LVMH charmain a "visionary" and a "great businessman." He then continued to talk about the workshop itself and stumbled on the pronunciation of "Vuitton."

"Today we continue the extraordinary revival of American manufacturing," the president said. "And we proudly celebrate the opening of the brand-new Louis Vuitton. A name I know very well...it's cost me a lot of money over the years. It's a workshop right here in Johnson County, Texas." Instead of pronouncing it correctly, as "Lou-wee Vwee-to(ng)," the president pronounced it, "Louis Voo-ton."

Twitter took aim at both Trump's mispronunciation and the brand itself, with some users saying Vuitton and LVMH's alignment with Trump meant they'd boycott the brand. "No authentically fashionable person carries LV. And I felt that way before the Trump pic," wrote one user. "Soooooo, will the prices go down?! I'm so sure the average American can afford to pay over 1,000 for a purse!! Cant you bring other factories back here instead....like cars, or other businesses that got shipped out of the USA, costing Americans their jobs instead!?!? A thought," added another. Fashion Instagram account Diet Prada poked fun at the President, pairing his snafu with a clip of Miranda Priestly from The Devil Wears Prada.

As LVMH is a major player in the fashion world and owns many important brands, including Sephora, Marc Jacobs, and Rihanna’s fashion and beauty lines, Trump's divisive presence not just in the U.S. but globally could potentially be a major risk for the company. According to New York Times, in regards to the occasion, Arnault said, "We are very honored to have the president of the United States coming for the opening. I am not here to judge his types of policies. I have no political role. I am a business person. I try to tell him what I think for the success of the economy of the country, and the success of what we are doing.” The Texas factory joins two more American Vuitton workshops; there are two locations in California, and the Times reports that about half the Vuitton bags purchased in the United States are made in the U.S.

Teen Vogue reached out to Louis Vuitton for comment but the company declined.

Originally Appeared on Teen Vogue