Kim Kardashian is facing backlash for her newly released Body Foundation.
Critics think Kim is perpetuating unrealistic beauty standards for women.
Kim Kardashian recently blessed the world with her newest KKW Beauty product, an already sold-out Skin Perfecting Body Foundation that aims to give your arms/legs/whatever a smooth photoshop finish. The product seems to cover everything from veins, to bruises, to-in Kim's case-psoriasis.
"I use this when I want to enhance my skin tone or cover my psoriasis," she said on Instagram while promoting the product. "I bruise easily and have veins and this has been my secret for over a decade. I’ve learned to live with and not be insecure of my psoriasis, but for days when I want to just cover it up I use this Body Makeup."
As Kim says, there is no reason to be insecure about one's psoriasis, veins, bruises, etc-and at the same time, opting to cover up with makeup is a personal choice that shouldn't be judged. Of course, Kim didn't invent body makeup. It's been popular for decades and most major beauty brands have some sort of bronzer, foundation, or highlighter meant specifically for your body. Still, that hasn't stopped Twitter from absolutely exploding with strong reactions from folks (including, obviously, Jameela Jamil) who think Kim's new body makeup sends the message that our natural skin isn't good enough, and that veins, scars, and bruises need to be "covered-up."
You can check out a full explosion of feels below, but comments range from "I can't stop thinking about how the beauty standard for straight guys is to basically have a face and wear some clothes," to "This is the stupidest thing I’ve ever seen. I occasionally have to wear body makeup for work & I hate it. But for me this is just another example of the Kardashian family telling women they aren’t good enough & need to hide & cover their bodies rather than celebrate them."
Hey ladies, did you forget for .00005 seconds that your body is disgusting and its true proportions, skin tone variations, and textures must be kept hidden at all times?- Gennifer Hutchison (@GennHutchison) June 24, 2019
Here you go! https://t.co/Ea6xmABwJy
I can't stop thinking about how the beauty standard for straight guys is to basically have a face and wear some clothes. https://t.co/IKURXvPuQO- Nicole Lesperance (@NicLesperance) June 24, 2019
Why the fuck do you need to put foundation on your entire body???? Stop injecting more insecurities into women. Fuck off https://t.co/0wcOX53N3t- wonderbano (@kalashankauf101) June 24, 2019
This is the stupidest thing I’ve ever seen. I occasionally have to wear body makeup for work & I hate it. But for me this is just another example of the Kardashian family telling women they aren’t good enough & need to hide & cover their bodies rather than celebrate them. 🙄🖕🏻 https://t.co/sdkpJ3euSj- Linsey Godfrey (@linseygodfrey) June 24, 2019
are people really this insecure that they have to paint their whole body?- Zafirah (@zafirahjy) June 25, 2019
if this is whats expected of women, to be flawless from head to toe then im tapping out yo some men out there be looking like a dirty rag and no one gives a damn https://t.co/1Sk5MN4T95
As a father, raising his little girl to be a confident, compassionate, and self-assured young woman...this saddens me. You’re LITERALLY telling girls not to feel comfortable in their own skin. That they should now be walking around in body makeup? Get outta here. https://t.co/u85n7w6DKt- Brandon Barash (@BrandonBarash) June 25, 2019
Are you actually shitting me??? Are we now expected to make up OUR ENTIRE BODIES? Literally go fuck yourself. In the eye or ear hole. I perish the thought of the teenagers following and influenced by this unholy shite. https://t.co/dN52o0QPN2- Jen Offord (@inspireajen) June 24, 2019
kim we have jobs we simply don’t have time for this in the morning https://t.co/pZzDjNYt17- beth mccoll (@imteddybless) June 24, 2019
Okay then! But for what it's worth, there are also plenty of people defending Kim's product-and again, wearing makeup is a personal decision.
The backlash of this product is so silly. I’m extremely fair, you can see all my veins on my legs, and I’m self conscious of my stretch marks and “strawberry legs” - a product like this gives me the confidence to show my legs and wear shorts in the summer. https://t.co/4VV5eDXgrh- hailie 🍓 (@hailiebarber) June 24, 2019
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