Peachy Queen Is Launching a '90s-Inspired Eye Shadow Palette

Marci Robin

As if Peachy Queen hadn't established itself as the master of '90s-themed makeup last year when it launched its Clueless eye shadow palette, the indie beauty brand is back with a new, more broadly nostalgic palette inspired by so much more than just one iconic movie of the 20th century's final decade.

Peachy Queen just announced that a new palette called 90's Baby will be arriving on April 29. Complete with a holographic logo and adorable illustrations, the incredibly colorful book features a dozen matte, shimmer, and "diamond shimmer" (read: extra-super-shimmery) shades — "Neons, brights and pastels to create the perfect GIRL PWR lewk," according to the brand's site — with retro names: VHS (burgundy), Jellies (seafoam), Furby (lilac), Tiger Beat (yellow), Teen Spirit (purple), Polly Pocket (orange), Tamagotchi (sky blue), Trolls (neon yellow-green), Caboodle (bubblegum pink), Floppy Disc (rose gold), Scrunchie (navy), and Ring Pop (cool red).

<cite class="credit">Courtesy of brand</cite>
Courtesy of brand

I love how this palette looks, but because I'm a pedant, I must point out that Peachy Queen has made two entirely forgivable mistakes with it. First is something I've seen a lot of now-adults who weren't yet teens in the 1990s do: confusing childhood nostalgia for '90s-specific nostalgia. There is nothing exclusively '90s about VHS tapes (they showed up in the late '70s), jelly shoes (I wore them to day camp every day in the mid-'80s), Tiger Beat (my mom's copies featured The Beatles and Herman's Hermits), troll dolls (as popular as they were in the '90s, their first go-round as a fad was in the 1960s), floppy disks (a must-have for the home computers of the '80s), Caboodles (those popped up in 1987), scrunchies (a red one was the uncredited star of 1988's Heathers), or Ring Pops (around since the '70s). But I get it — we all think key elements of our childhood were unique to the era we grew up in.

The other mistake is that godforsaken misplaced apostrophe in the name, 90's Baby. When discussing a decade and shortening a four-digit year by removing the first two numbers, the apostrophe goes in the removed numbers' place, not between the remaining digits and the letter S. "90's Baby" literally translates to either "90 Is Baby" or "Baby Belonging to the Number 90," neither or which roll off the tongue or convey Peachy Queen's intended message.

But like I said, it's entirely forgivable because these 12 vibrant, highly pigmented shades would be worth the $35 asking price no matter what they and the palette they're inside are called. You can preorder yours now at peachyqueen.com.

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