Pat McGrath Just Teased Another Huge Product Launch

Categories Celebrity Beauty

Along with showcasing the boldest beauty looks, fashion week runways are often the stage for exciting new product announcements. One makeup artist in particular, Pat McGrath, has successfully launched each of her namesake products by debuting them on the catwalk. Most recently, her Pat McGrath Labs Lust 004 glitter lip kit, first seen at Fall 2016 Atelier Versace, sold out in minutes. Prior to that, she launched a highlighter kit, a vivid eye-shadow palette and a captivating gold pigment. If there’s one thing we all know about Pat’s line by now, it’s shine, shine, shine.

That’s why when she took to Instagram to tease a new, unnamed product seen at Versace’s Spring 2017 show, we were quick to guess what it could be. In a series of mini clips, models Gigi Hadid, Adriana Lima and Naomi Campbell pose for the camera with bright silver pigment in their inner-eye corners. The metallic shade could be a hint that Pat’s releasing a sparkling eyeliner kit. Knowing her, we can expect many more Instagram hints as well as an official announcement in the coming weeks. Stay tuned.

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